The festive season that everyone loves is just around the corner. How about curling up under a warm blanket with a delicious matcha latte (and binge-watching all of Netflix)?
What I personally look forward to the most are the exclusive deals that companies offer (I am not a shopaholic, mind you). But the closer Christmas gets, the crazier it gets in the stores. That is why I prefer to start my shopping in advance. Thank god Black Friday and Cyber Monday exist!
I can understand that the hustle and bustle on social media during Black Friday and Cyber Monday can be overwhelming for you as an entrepreneur. No worries , I will help you through the chaos with this survival kit.
Read on if you could use some social media tips on Black Friday and Cyber Monday!
Survival tip 1: An atmosphere of generosity
There is a spirit of generosity during the festive season So basically we have 100% accurate phone number how to database because our phone number is collected by human. Ultimately we wish to provide you an quality full database that will help your business reach the peak of success how to build phone number List Our database is also anything but static, we update our data on a weekly basis. Fresh Databases Every 24 Hours Fresh Each record is verified and you should join in if you want to attract a large audience. People expect discounts, extras on purchases, bundled sales, etc. Free shipping is also always popular. Either way, offer breathtaking deals that no one can refuse and announce them on all your social media profiles!
Survival tip 2: Tagging
Loyal customers follow you on all your social media and are the first to be eager for exclusive deals. And those customers will automatically tag their friends, acquaintances and family members on posts that might interest them. But they will also tag your company on their own posts (you see this very often in the beauty industry, for example). Try to stimulate not only your customers, but also potential customers to tag you in their content to create more engagement.
Survival tip 3: Emotion
People are emotional beings. So engage your audience by evoking emotions rather than posting purely rational content. For example, you can use humor to make promotional content lighter and relatable. Some companies use memes, others use their creativity by writing funny sentences in their captions. The more you show your humanity as a company, the more people will be attracted and interested in your company and product.
Attract customers to your physical store
When a company announces interesting deals, the internet can get incredibly busy. Not so long ago, the cosmetics company Jeffree Star Cosmetics announced a brilliant collaboration with YouTuber Shane Dawson. What happened? Their website received so much traffic that the Shopify platform came to a complete standstill and customers did not receive their orders. To avoid such logistical problems, it is better to attract your customers to your physical store (if you have one). You can do this by offering nice extras when purchasing a certain product in the store.
Survival tip : Contests and exclusive deals
What better time than Black Friday and Cyber Monday to run contests? Contests and exclusive products or services go hand in hand. And who doesn’t love exclusive deals?
Survival tip 6: Mission
As I have indicated, people are emotional beings. The more emotion you can generate, the more interaction you will get. So giving a purpose to your promotional campaign creates just the extra value you need. For example, you can set a mission where you collaborate with a charity. This gives people the feeling that they are not only getting something but also giving something back.
Survival tip 7: Tease the campaign
With the holidays approaching, everyone is eagerly awaiting the sales period. I personally look days in advance to see which companies can offer me the best deals, and I am certainly not the only one. So don’t wait until the last minute to launch your campaign! Plan your campaign well in advance and let people know in advance that you will be participating in Black Friday (and Cyber Monday). Give people a taste of what they can expect.
Survival tip 8: Stay active
I repeat: sales periods are the busiest times of the year. So don’t just sit around after you’ve posted your content. During these days, you need to stay active on social media and keep people interested. Keep interacting with your audience and use paid promotions to increase your reach.
Try to stretch the campaign as much as possible. Don’t stop the day after Cyber Monday. The holidays are still to come and on Black Friday people are already inclined to buy gifts. If you give them a good reason to come back, they will definitely do so!
Survival tip Use all your social media profiles
You have to take into account that your target audience may not be on all social media platforms. Some may only have a Facebook profile, others only an Instagram account. So don’t just run your campaign on one social media, but on all social media where you have a profile. Also make sure that all the social media profiles of your company form a whole by, for example, placing the same calls to action in the bios.
Survival tip 10: Time and scarcity
During sales periods, you play on time and scarcity. If the customer does not experience a sense of urgency, he will not quickly take action. You must therefore let the customer know that this is a one-time offer . Gone is gone, so you better be quick as a customer! Use a lot of time-related words such as ‘today’ or words related to scarcity, such as ‘limited offer’.
Survival tip 11: Gift guides
How many times have you had to buy something last minute coaches can unlock growth for a friend or family member for Christmas? And how many times have you just bought something? C’est le geste qui compte, right? A gift guide is the perfect solution for this. You can create your own gift guide from products that you sell. And you can even create one for each segment of your target audience. Then post them on all your social media profiles. People will definitely appreciate it!
Survival tip 12: Black Friday and Cyber Monday hashtags
When it comes to social media, you can’t ignore hashtags. And every occasion has a hashtag (both for a holiday and a campaign). This also applies to Black Friday and Cyber Monday. So try to figure out in advance which hashtags you can best use. The most banal ones are #cybermonday and #blackfriday, but there are also others that you can use to reach a larger audience.
Survival tip 13: Shoppable posts
Since the announcement of shoppable posts (posts with agent email list clickable tags for products) a lot of companies have been using this on their social media. During sales periods like Black Friday and Cyber Monday there is certainly no reason not to do this. People know that the deals they get are short-lived and that everything will sell out quickly. Shoppable posts give them a shortcut to quickly purchase the product!
Survival Tip 14: What if you don’t participate?
If you still don’t want to participate in Black Friday and Cyber Monday, give your audience a clear reason why you won’t. This gives people a chance to understand your perspective.
Those were the 14 tips that can help you survive this busy period. Let me know if you have more tips, and I will add them to this article!
