You only have a few seconds to captivate your visitor and make them want to continue reading! The introduction (also called the lead) is crucial. In less than 100 words, you want to bitflyer database quickly detail the problem and offer a workable solution. To The introduction (or chapeau) do this, consider the 5 Ws:
- Who: who?
- What: what?
- When: when?
- Where: where?
- Why: why?
To optimize this hot zone, you work on semantics and try The introduction (or chapeau) to place as many lexical variants there as possible . Obviously, your main query must also appear there. This part of your text is so important that the first 100 words are considered to be particularly taken into account by Google’s algorithms.
Subtitles (tags: H2, H3, etc.)
To promote reading in “F,” your subtitles are of great importance. This allows your reader to quickly find their way around and what they need without having to spend too much time on it. Based on this user need, indexing algorithms give “weight” to the words present in your subtitles.
Additionally, some of your subtitles may be included in the SERP. This is particularly the case in the “other questions asked” category. Therefore, adding your main keyword or a variation is including: increased production important for your SEO. Furthermore, Googlebots appreciate pure HTML markup. This means you must respect the hierarchy of headings and not use a single Hn tag (except for the H1, which must be unique!).
Example of a healthy HTML structure :
However, think first about user experience , then search engines. If your subtitle is more relevant without a keyword, don’t try to add it at all costs. This way, you’re meeting the user’s needs and not over-optimizing your content.
The conclusion
This area doesn’t necessarily have a direct impact on your Google ranking. However, it’s an important part of web writing because it’s the last impression you leave on your visitor . Just like in life, the first impression (introduction) and the japan business directory last impression (conclusion) are essential for your audience.
The conclusion is also a great way to reduce your bounce rate (visiting a page without taking any further action on the site). By making a call to action (CTA) and offering additional resources , you put all the chances on your side to retain your traffic and lead it to conversion.
