Back in 2016, Google implemented an SMO and SXO algorithm update known as Opossum. With the explosion of local searches, it quickly had to adapt. And this trend has only increased since then!
To improve your local SEO in 2023
certain measures are simple to night clubs and bars email list implement and very effective. Among them, here are 2 points to optimize now:
- Create a Google MyBusiness listing : Simply fill out all SMO and SXO the information, providing as much detail as possible. Also, add high-quality images and keep your listing up to date. Finally, stay proactive and respond quickly.
- Add a location to your website content : Write specific articles for each location you serve and include the main location on service pages. Be careful not to overdo it, though! Often, adding the target location once or twice is enough for Google to understand when to display your page in a local search.
- Voice search will continue to grow in 2023
This isn’t new, you might say? Indeed, but this trend has been steadily increasing for years. In 2014, Google already shared a survey conducted in the United States which showed that 55% of teenagers used this search method daily. [4]
In 2021, it was estimated that nearly 40% of the this factor helps to find alternatives to keep institutional world’s population regularly used voice search . whether on Google or for any other type of application (searching emails, messages, etc.). For SEO, here’s what you can do to deliver
Structured data is essential in 2023
One SEO trend that’s gaining traction in 2023 is undoubtedly the importance of structured data. Indeed, for several years now, a trend toward “zero-click” results pages has been observed. More than just a search engine, Google is increasingly becoming a response engine!
To follow this trend , you need to know how to japan business directory best fill in and optimize your structured data. Furthermore, if you or your client has an e-commerce site, the information displayed can significantly improve the click-through rate (CTR) . Indeed, customer reviews (displayed in the structured data of the displayed products) are among . The essential elements taken by buyers. [5]
