This isn’t new, you might say? Indeed, but this trend has been steadily increasing for Curiosity and relevance years. In 2014, Google already shared a survey conducted in the United States which showed that 55% of teenagers used this search method daily. [4]
In 2021, it was estimated that nearly 40% of the life insurance email list world’s population regularly used voice search, whether on Google or for any other type of application (searching emails, messages, etc.). For SEO, here’s what you can do to deliver tailored content in 2023 :
- Optimize the mobile experience : Insert your homepage URL into Google’s mobile-friendly testing tool and you’ll have access to a good diagnosis of your website. This is essential, as Curiosity and relevance voice searches are almost exclusively done on mobile devices. Other tools, such as GTMetrix , can then improve certain essential parameters for displaying your site on small screens.
- Working with long tails : Voice search isn’t a simplified search, as is often the case with written searches. They are long, detailed, and complex. This is why the long tail is certainly your best ally for ranking on these complex queries.
- Aim for position zero : the Holy Grail of SEO! To try to be displayed in the featured snippet , you must scrupulously respect all the best practices for content creation. Note, however, that if you do not see position zero displayed for a key query, this is a voluntary choice on Google’s part. So don’t worry if you are “only” in first position.
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Structured data is essential in 2023
One SEO trend that’s gaining traction in 2023 is undoubtedly the importance of structured data. Indeed, for several years now, a trend toward “zero-click” results pages has been observed. More than just a search engine, Google is increasingly becoming a response engine! Improving your visibility on the it is essential that your company further optimizes these efforts results page is therefore more than ever a priority for your business.
To follow this trend , you need to know how to best fill in and optimize your structured data. Furthermore, if you or your client has an e-commerce site, the information displayed can significantly improve the click-through rate (CTR) . Indeed, customer reviews (displayed in the structured data of the displayed products) are among the essential elements taken by buyers. [5]
Here are 3 steps to optimize your structured data :
- Research the right keywords : Take your keyword list and check whether structured data is displayed on the first page of Google. Then list the queries where this is the case.
- Find your best-performing web pages : Using the keywords selected in the american samoa business directory first step, look for the pages where you have the best chance of reaching you.
- Adjust the length of your content : Analysis of tens of thousands of featured snippets shows a trend toward paragraphs of 40 to 60 words, bulleted lists of 5 to 9 lines, and tables with a maximum of 3 columns and 9 lines. It’s your turn!
