The potential of mobile mergency situations can occur at any time or place. Whether it’s a natural disaster, a technical or system failure, or an unexpected change in business hours, time is of the essence when it comes to communicating an emergency. When you need to keep your customers and employees informed about an the potential of mobile extraordinary situation in real time, mobile messaging channels, such as mass SMS , can be the ideal complement to your crisis communication strategy.
Unfortunately, we’re seeing these cases occur more frequently. In recent weeks, the DANA phenomenon has shaken the Valencian Community and raised questions about how to improve communications and emergency management. Based on our humble experience, we believe mobile messaging has an immediate and positive impact. Text messages are received instantly and allow alerts and information to be sent to all residents of a specific area. Below, we explain why this technology is appropriate in these situations.
Why use mobile messaging for critical communications
Here are some of the top reasons why you should include mobile messaging in your communications plan:
- Allows you to send real-time updates : Thanks to the accessibility of SMS, it’s easy to keep customers and staff informed with uk whatsapp number data accurate, real-time updates.
- It’s accessible : 91% of the world’s population owns a mobile phone, and 86% use a smartphone. There are few channels more accessible than mobile messaging.
- Reach a wider audience : Not only do most people have access to a mobile phone, but messaging channels like SMS and WhatsApp allow you to reach a large number of people, especially if you use them alongside your existing communication channels (e.g., email or phone calls).
- Allows for natural interaction : Talk to your customers through a channel they regularly use. In this case, a mobile messaging channel where they already talk to their friends and family. Why not give them the opportunity to receive important messages there as well?
- Send messages that people actually engage with : Email inboxes are becoming increasingly crowded, and physical letters are difficult to track in terms of engagement. Make sure your mobile messages don’t go unnoticed when sending text messages by using links to personalized landing pages, interactive buttons, images, attachments, and more.
How to Use Mobile Messaging in Your Crisis Communication Plan
Below are some examples of text templates personnel development: how to grow leaders in a company? for the different alerts and notifications that can be sent via mobile messaging.
Climate and natural disasters
Hello. According to the forecast, [WEATHER/THREAT] will affect the [ZONE] area starting on [DATE]. Check out our list of preventive measures: [LINK]
Evacuation
We are [ORGANIZATION NAME]. A [THREAT] alert has been issued for area [AREA] as of [DATE]. Prepare to evacuate the area as of [DATE]. Here is our evacuation plan: [LINK]
Public safety
The [THREAT] has not yet ceased. If you are near the area, you may need to take specific measures. For now, stay home and stay safe. More information: [LINK]
[ORGANIZATION NAME]: Due to [THREAT], new public regulations have been implemented that must be complied with immediately. More information: [LINK]
Public health
An outbreak of [DISEASE] has occurred in [AREA]. Avoid travel in and out of this area, if possible. More info: [LINK]
Traffic
There are traffic jams on the [ROAD] road between [ZONE] and [ZONE]. Use these alternative routes whenever possible [LINK]
An accident has occurred on [ROAD] towards [DIRECTION] between [ZONE] and [ZONE], which is causing more delays than usual. Please allow extra time for your journey.
Public services
[ORGANIZATION]: We will be performing maintenance in your area from [DATE] to [DATE]. You may experience brief outages during this time. We apologize in advance.
Unauthorized access to your account
We’ve detected unauthorized access to your account. Please change your password immediately.
[COMPANY NAME]: We recently identified and resolved a security incident affecting your account. Your financial and personal data were not affected. More information: [LINK]
System interruption
We’ll be performing maintenance from [DATE] to [DATE], so you may experience service interruptions during this time. We apologize for the inconvenience.
Education
Due to [WEATHER CONDITIONS], the [SCHOOL CENTER] will be closed today. Regular school hours will resume on [DATE].
Product recall
For partners, distributors and retailers:
The product [PRODUCT] is being recalled due to [ISSUE], as described in the [NAME] guidelines. Stop distributing or selling the product and inform customers.
For consumers:
We have recalled the product [PRODUCT] due to [ISSUE]. Stop using the product immediately. For more information: [LINK]
Opinion
What did you think of the notifications we sent you about the [INCIDENT]? Your feedback will help us improve. Reply with a “Y” and we’ll send you some questions.
Keep your customers, employees, and your business safe with mobile messaging.
In an emergency, speed is everything. You aero leads have to act effectively, following all the recommendations provided by the teams in charge. To achieve this, there are various tools that help get the message across to the entire population. Optimize your crisis communication plan with mobile messaging channels such as mass SMS , RCS messages , and WhatsApp Business . These tools can help you send real-time information to the right people at the right time.
It’s not just about using mobile messaging. It’s about working with a reliable and effective messaging partner, like SMS Publi, who can help you choose the right messaging channel, integrate it with your existing systems, and get more out of mobile communications altogether.
Want to learn more about what we can do? Try our platform for free today or contact our team of experts.
