6 questions to ask in a survey we conducted with 1,000 clients asking them about their customer service expectations, nearly half (46%) said they read every text message they received from companies. Combine this with the average open rate for text messages, which reaches up to 98% , and it’s no wonder 6 questions to ask is a key channel for many marketers.
With an average SMS open rate of up to 98%, it’s no surprise that texting is an essential means of communication for many businesses. However, even the most experienced marketers say that no matter how many text messages you send, there are things you should keep in mind to get good results. If you’re not sure how to run successful bulk SMS campaigns , read on. At SMSPubli, we’ve compiled a list of six elements you should check to achieve your goals. Turn your text messages into a powerful marketing lever!
What are bulk SMS campaigns?
A bulk SMS campaign can be defined denmark whatsapp number data as a series of text messages sent to a group of recipients. This mobile communication method is particularly powerful for conveying essential information quickly and efficiently.
Today, mobile phones have become an important part of our daily lives. We spend time using them, whether it’s to communicate with loved ones, connect on social media, or manage our professional tasks. That’s why SMS campaigns are effective strategies for businesses. They ensure that your messages will be seen and read by the recipients.
Read more about our SMS solutions for businesses .
Why run SMS campaigns?
You can’t launch an SMS campaign without a specific objective. Promote products or services, attract and retain users, inform, collect data, improve customer service… The reasons can be diverse and varied.
SMS is a multifunctional channel and can be used for:
- Promotions and special offers (discount offers, flash sales, seasonal promotions)
- Transactional alerts and communications (security alerts, delivery notifications, password update reminders)
- Messages to boost engagement and loyalty (thank you messages, satisfaction surveys)
- Customer service (technical assistance, response to customer queries, request follow-up)
- Appointment confirmations and reminders (in the medical, catering, and wellness sectors)
- event invitations
- educational content (tutorials, tips and tricks)
- updates (policy changes, schedule rich sms: 4 tools to increase your campaign open rates changes, technical updates), etc.
Creating SMS marketing campaigns is a beneficial option for companies in various sectors. Below are some examples of sectors that can benefit from this communication strategy:
- Retail (promotions, flash sales, stock notifications)
- health (appointment reminders, notifications about medication availability)
- Banking and financial services (security alerts, payment notifications)
- Tourism (booking confirmations, last-minute promotions)
- catering (reservation reminders, special offers)
- education (registration reminders, urgent communications)
- Real estate (visit notifications, SMS presenting properties)…
What are the advantages of bulk SMS campaigns?
An SMS campaign has many advantages for all types of professionals.
Exceptional opening rates
With a 98% open rate, SMS is undoubtedly an asset for any business looking to be as close as possible to its target audience.
Fast communication
By launching an SMS campaign, you’re sure to quickly convey your information to your customers or prospects, even if you have thousands of recipients you want to reach.
Universal accessibility
You don’t need a smartphone to receive SMS messages. Text messages can be received on any phone.
Customer Commitment
Encourage the recipient to react quickly. A text message is read quickly, and if you clearly express what you expect from the recipient, you increase the chances of a response.
Affordable cost
SMS campaigns are a marketing operation accessible to all professionals, thanks to their particularly affordable prices.
Check out our SMS pricing tables .
Respect for consumer preferences
Consumers expect personalized, relevant, and concise communications. That’s why SMS is a very popular channel.
Omnichannel strategy
Combined with email, WhatsApp, and other communication tools, SMS fits perfectly into an omnichannel marketing strategy. It’s a way to offer a consistent customer experience and gain a real competitive advantage.
How to run a successful SMS campaign? 6 questions to ask yourself
Below we offer a series of points you should aero leads check to deliver a flawless SMS campaign and reduce the tediousness of the task.
- Have you defined your goals correctly?
- Are you sending your messages to the right person at the right time?
- Are your messages engaging?
- Is your call to action clear?
- Have you checked that everything is working properly?
- Have you paid attention to the current legislation?
