The new golden age communication is a key aspect for any healthcare company. Regardless of its size and primary focus, good communication can resolve situations that are detrimental to any company. Therefore, it’s essential to choose the right tools for effective communications. Healthcare SMS is the ideal channel for sending compelling messages. Its high open rate of 98% ensures that communications are delivered and viewed by all users.
For the healthcare sector, time is money. It’s important to avoid missed appointments, which in Spain amount to nearly 11 million wasted consultations. But this isn’t the only challenge companies face. Customer loyalty and providing high-quality service are other major concerns for this industry.
Below, we’ve compiled the five most common use cases for SMS in the healthcare sector.
5 reasons to use SMS in healthcare
Appointment Reminders
A no-show means a loss of time and money sweden whatsapp number data for a medical center. By scheduling a simple SMS message 24 hours before the patient’s scheduled appointment, appointments prevent them from forgetting their appointments. Adding the option to reschedule the appointment means the patient won’t be lost and the free time can be offered to someone else.
Booking confirmations
Healthcare centers should send a message to confirm that the patient has successfully made their reservation. Similar to appointment reminders, sending them via SMS ensures that the message is received and read. This will avoid subsequent conflicts and improve the clinic’s performance.
Promotional offers via SMS in health
Key dates throughout the year allow for promotions and marketing campaigns focused on attracting new clients. Centers can communicate discounts and advantages and disadvantages of sms marketing offers to encourage more active use of their services. It will be essential for reservations and purchases to be made via mobile phone to facilitate the patient journey.
New products
When companies have new products or services, they must properly inform all their patients. There are many instant messaging strategies for this. However, with a simple mass SMS , clinics can communicate the news to their entire client database in minutes and with a higher visibility rate.
Satisfaction surveys
Users don’t want to spend time answering endless satisfaction surveys. So they use a short, clear, and direct channel like SMS. With brief questions of aero leads no more than 160 characters, healthcare centers can gather the feedback they need to continue improving the quality of their services.
Customer loyalty depends on the communication strategy
Medical services must contact patients at the right time and in the right way. The immediacy and personalization offered by SMS messages make them a perfect form of communication. Thanks to them, clinics will avoid being intrusive and improve their attendance rates for scheduled appointments.
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