Reducing the 3 Ways to Reduce unsubscribe rate should always be a goal in any marketing strategy implemented in a business.
We invest a lot of time, effort, and money into building and growing a database, so keeping those customers engaged is a priority. Building a loyal, repeat customer base will help keep your business active.
That’s why when your customers’ engagement with your company drops, it’s time to consider a new strategy to win them back.
Why do users unsubscribe?
First, it’s important to understand why our users unsubscribe from our marketing strategy. In this case, we’ll focus on SMS. You need to mexico whatsapp number data understand your customer’s opinion, and the best way to do this is by asking them.
We recommend implementing a strategy where you send your users a survey where they can provide their feedback. This will help you get a clear idea of which element of the customer experience you need to improve.
3 tips to reduce your unsubscribe rate
1. Personalization
This element is essential in marketing.
Users expect unique and personalized domain change seo: how to minimize rankings & traffic loss experiences with brands. You can try this by using your users’ names or sending them content you know will be of interest to them. By segmenting your campaigns, you can ensure that the content you’re sending is relevant to your users.
That’s why you should focus all your efforts on having a segmented database that allows you to achieve your goals.
Some types of segmentation are the following:
- Personal data such as: gender and age.
- Location
- Product or service affinities
- Frequency with which they buy
- Behavior with previously sent campaigns: whether or not they open your messages
2. Re-engage
There are many SMS marketing tools that can help you identify inactive users and reduce your unsubscribe rate.
You must remain vigilant about your customers’ behavior so you can take action and avoid losing them.
At SMS Masivos , we offer metrics so you can monitor your users’ behavior.
The most important thing is that you arrive at the right time, which is why you should be monitoring your users.
Often, a message containing an incentive, such as a promotion, is enough to keep your customers coming back. Another way you can re-engage your customers is by sending them a feedback survey . This way, you’ll show that you care about their opinion.
One of the advantages of SMS is that it’s a low-congestion channel, so you can reach your customers directly. By being attentive to your users and their needs, your unsubscribe rate will decrease.
