The two most common types of SMS when. Differences between transactional it comes to marketing are transactional and promotional messages.
If you’re about to implement a text messaging strategy, it’s important to understand the concepts. You’ve probably received both types. Differences between transactional but do you know why they’re different?
We will explain it to you below.
Transactional SMS Differences between transactional
These messages include relevant and japan whatsapp number data critical information Differences between transactional that your customer or user needs to use your product or service. Typically, they receive this type of message when they take an action.
For example:
- Authentication codes
- Payment confirmation
- Password recovery
- Account verification
- Access codes
Why use transactional SMS?
For delivering urgent information, SMS is superior to any other communication channel.
You might think that SMS is obsolete and that the next best thing is to use WhatsApp, but you’d be wrong! Due to WhatsApp’s policies, you can’t send leverage ai chatbots for enterprise data bulk messages, and if someone marks you as spam, you risk losing your connection.
On the other hand, email almost always ends up in a SPAM folder, and it will be very difficult for your user to access that important information. SMS, on the other hand, reaches anyone with a mobile phone directly.
The SMS open rate is 95%, so why not implement it?
Promotional SMS
These messages are sent to promote your products or services. With a 95% open rate, SMS is the ideal channel to reach your users.
In this type of messages, you can send content such as:
- Discounts
- Introduce new products
- Sales
How to create promotional SMS?
Like any marketing strategy, you need prior planning to achieve your goals. With the right promotional message, you can increase your sales, build customer loyalty, and more.
Below we share some tips for this type of SMS:
1. Personalization
It’s important that the messages you send are personalized for each person, as this will help increase the trust they receive. We’re much more likely to take a message that includes our name into account than a generic one.
2. Segmentation
Another plus for these messages is that we receive information about products or services in which we’ve previously expressed interest. Having a segmented database will help us reach the right users directly and in a timely manner. This will help you save money and effort on prospects who aren’t interested in your product or service.
3. Time
Another very important aspect when sending promotional SMS is ensuring they’re timely. Transactional SMS, on the other hand, don’t have this limitation, as they’re sent after an action.
However, arriving at an inopportune time for your user can cost you their subscription.
Examples of promotional messages
Below we share some ideas for content bulgaria business directory you can send in your promotional messages.
1. New Product Notice
2. Discounts
One of the advantages of SMS is that you can include links in your text to link to mobile coupons .
3. Customer service
It’s important that your customers see this channel as a way to easily communicate with your business.
At Bulk SMS, we offer two-way routes so you can send and receive messages from your customers.
Now that you know what each type of message is and what it does best for you, it’s time to choose which one best suits your strategy.
At SMS Massivo, we can offer specialized routes to ensure your transactional SMS arrives just in time, as well as marketing tools to complement your promotional SMS.
