If done incorrectly, changing your domain can lead to a denmark telegram data complete loss of SEO rankings. I have seen websites reduce their traffic by as much as 80% due to incorrect domain change procedures. As someone who has been in the SEO industry for more than a decade, I thought it would be useful to share my insights on how to help you correctly change your domain name to minimize rankings and traffic loss.If a domain name infringes on someone else’s trademark or intellectual property rights, it can lead to legal disputes. Changing the domain name becomes important in such cases to avoid legal troubles.Certain domains are easier to remember and type than others. If a domain name is complex, one can opt for a simpler alternative.
Why Would You Change Your Domain Name?
Although a domain change is not that common, there are times when reflects the value of the placement domain change might be necessary: Rebranding Sometimes, when a company’s brand gets a makeover, it has to change its website address, too. When everything about the brand gets a fresh look (such as a new brand name), the web address must match the new brand. A good example is SEO Moz, which was later changed to Moz.As a business evolves, its focus, products, or services might change. In such cases, a domain name that reflects the company’s current offerings or mission should be prioritized.For example, Buffer changed its domain name from “BufferApp.com” to a simpler version, “Buffer.com”. This change made the domain name shorter and easier to remember and reflected the company’s growth beyond just being an app.
Merger or Buyout
During mergers or acquisitions, businesses combine their austria business directory online presence into one domain name, which means stopping using one of the current domain names Domain Availability The desired domain name might not have been available when the company initially established its online presence. If it becomes available later, the company might acquire it and switch to that domain name. Negative Publicity If a website’s name gets linked to bad news, drama, or people not liking it, a domain change is needed to reduct the impact of the negative publicity.
