Digital marketing offers techniques and tools to develop any segment, including Agribusiness, which has been showing timid progress in this area. All digital marketing initiatives can be used to increase demand in the sector in question.
Using SEO (Search Engine Marketing)
techniques, content marketing, social media, email georgia phone number list marketing, among others, the company involved can explore its sales potential, presenting its offer to the public and how it can meet specific demands.
According to research carried out by the Brazilian Digital Marketing Impacts Association of Rural Marketing & Agribusiness (ABMR&A) , only 3% of businesspeople and rural producers accessed the internet in the 1990s. However, in ten years, this percentage jumped to 40% (4 out of every 10 professionals in the area access the internet and social media) and should continue to increase in the coming years.
With this in mind
Bernhard Kiep, a digital agriculture specialist, Digital Marketing Impacts states that “the same thing will happen to digital agriculture as happened to the Internet itself in the and if something goes wrong mid-2000/2001, when several companies went bankrupt. It is a period of purification”. Currently, Brazil has around 70 digital agriculture companies, with growth of 70% between 2015 and 2016. These companies, focused on technological development, have more advanced digital marketing initiatives, since their culture is more aligned with the digital world.
Professionals in the field have already
realized the importance of the Internet for their sgb directory businesses, but most of the time they don’t know how to take advantage of the trends. They can create technical content for their target audience, attract their attention, educate them, build their trust, generate sales, and make them loyal to the brand – the exact process of Inbound Marketing. To do this, they still need to face the management of companies in the segment and explore new forms of communication.
According to Miguel Cavalcanti
CEO of Beefpoint, marketing in agribusiness still focuses only on product quality, when it could explore new ways of attracting the public: “I see a Digital Marketing Impacts great opportunity to demonstrate in practice the benefits that the customer will have when consuming a sustainable product. We need to achieve this in the appropriate way”.
Using digital tools to explore
this demand for more assertive marketing, new business opportunities can be created.
