There are over 4 billion of us. If you are reading this article, you are also part of the 53% of the world’s population that has access to the internet, according to the latest survey by Hootsuite and We Are Social . When more than half of the people around the world are connected, it is impossible to deny the importance of the relationships that are established in the virtual environment. And it is not just people who are Digital marketing plan concerned about these online relationships, brands are increasingly paying attention to what happens on or from the internet.
The term digital marketing became
popular in the early 2000s , due to the cyprus phone number list increase in the number of Internet users, and encompasses a set of strategies aimed at generating online and offline results for companies, brands and individuals. Digital strategies have gained so much importance because, unlike other modalities, they are popular and accessible, reaching both large and small businesses.
Unlike traditional marketing
the digital version allows the use of several the reason behind all public online channels that enable the analysis of results in real time . Imagine the purchasing process before the Internet. To learn more about a product, the customer had to go to a salesperson who would provide information according to their interests (in this case, selling). Now, think about how you consume today. Where does your research start? On Google, for example. Where are the people who influence you to buy a product or service? Could it be on social media, who knows? Who are these people? Bloggers, digital influencers, artists, family and friends… Everyone is connected.
Advantages of Digital Marketing
Digital actions allow for real-time analysis mobile lead of results, which represents a huge saving of time and money. In the past, it was difficult to tell whether a marketing action had actually motivated a purchase; today, it is much easier to tell whether a strategy is effective or not. Obtaining data and analyzing it is essential for continuous improvement of strategic planning.
The data collected by teams and/or professionals
in the area Digital marketing plan must take into account a series of factors such as interes. Demographic and geographic data, consumer behavior. Among others. With this information. It is possible to segment Digital Marketing actions and find the right people for each product or service. In short, you stop spending money showing your ad, for example, to a large number of people – since you don’t know if they are interested in your brand – and start investing more in the target audience – in this case, those who you know are more likely to convert.
Just as the internet generates
an infinite number of opportunities, Digital Marketing cannot be limited to just a few possibilities.
