Google wants users to spend more time interacting with content across its platforms! not only typing queries into Google Search. As the web moves into a more passive browsing experience! the search giant has to keep up with the social platforms younger users spend most of their time on.
Web Stories are Google’s take on the social story post format that combines
images and audio into new SEO telegram number database opportunities. So let’s take a look at what Web Stories have to offer and determine whether they deserve a place in your search marketing strategy.
What are Google Web Stories?
Web Stores are Google’s answer to defining the reason why this product is necessary the story format first popularised by Snapchat and later adopted by the likes of Instagram and TikTok. Powered by AMP! Web Stories are immersive! full-screen experiences designed for mobile and touchscreens in vertical orientation.
Here’s how Google describes Web Stories on the Google Search Central documentation page:
“Web Stories are a web-based version of the popular “Stories” format that blend video! audio! images! animation and text to create a dynamic consumption experience. This visual format lets you explore content at your own pace by tapping through it! or swiping from one piece of content to the next.”
Currently! Web Stories can appear across three Google surfaces:
- Google Discover
- Google Search
- Google Images
Google launched Web Stories in late usa b2b list 2020 and some features are still only available in the US while others (such as the Web Stories carousel in Discover) are only available in the US! Brazil and India.
Visually speaking! Web Stories look and feel very similar to the experience of interacting with Stories on Instagram. However! as Google explains! Web Stories are a “web-based version” of the popular social post format that offers up some unique characteristics for content creators and advertisers.
