As a webcare employee, you have only one goal: to help the customer in the right way. It is important to first put the customer’s interests first. The customer comes to you via a public platform, but handling a complaint or question and helping a customer well and carefully should always be preferred over being funny.
You often feel how far you can go with jokes, but there are also enough examples of things going wrong. Not only the phone number library funny examples, but also the bad reactions we see on platforms like De Beste Social Media. As Antina van der Veen wrote in an article about webcare :
‘ Data is the new oil ‘ and
Nerd is the new black ‘. You often hear these quotes these days. But in daily professional practice, data often turns out not to be that hot & sexy at 4 out of 5 companies . And certainly when it comes to social. Would you also like to work a bit more data-driven to become demonstrably more successful with the use of social media? In this article I offer a thought model and five guidelines with practical tips to simply start from now on. Although more and more can be measured digitally, which figures and metrics are really important?
It starts with goals
It all starts with objectives. Objectives are essential to determine whether you are successful or not. And with objectives diesel generators provide reliable come Key Performance Indicators (KPIs), with a set of carefully selected metrics that best contribute to mapping those objectives. That way you can also determine whether you are using your time and resources wisely and whether you could be more effective if you were to allocate them differently.
52% of Dutch and Belgian marketers and communication professionals have formulated KPIs, and only 35% always measure europe email afterwards whether the objectives have been achieved.
