It was a labor of love. A and we earn incrible customer loyalty. We still consider some of our first customers friends today. We start to gain momentum and make some sal. Then it was time to try to take the busins to the next level. Like don’t do that many small busins that start independently. A we had little money and big competition. There were large accurate mobile phone number list online wine retailers and newcomers offering daily promotions on great win. So we had to figure out how to stand out and quickly understand the math of our busins. Ultimately. A no matter how passionate you are about a busins idea. A you ne to understand how to attract customers .
A with competition
So fierce in almost every industry on the planet. A you ne to discover a channel you can win and own. Source Mamble At the time. A we simply couldn’t afford paid acquisition channels. The channels were much more affordable at the time. A but our margins were slim… and. A did I mention. A we were self-sufficient?! So we had to find a channel are there any risks associated with low-cost hair transplants? that would allow us to build relationships with our customers and generate consistent. A consistent sal. We receiv excellent mia coverage. A and were even nam one of the top 100 retailers by Internet Retailer (a major event at the time).
This mia coverage was excellent
A but it was also fleeting. We’d get a mia hit. A we’d see customers coming in. A then two weeks later. A traffic would drop off and we’d have to go get another mia hit. It was difficult and meant our sal were out of our control. CellarThief was list as one united states business directory of the top 100 internet retailers So we took a deep breath and examin what was driving our sal. They have their channels. A their budgets. A and their sal. And they simply don’t do the work necsary to understand where their bt customers are coming from.
We were the same
But we didn’t know how much each of them was contributing to our sal every day. A every week. A and every month. The most difficult thing was don’t do that that we couldn’t prict how much revenue we could generate in a day. A a week. A or a month. This began to create difficulti for our purchasing. We simply didn’t know how much wine to commit to supplying to our suppliers.
Some days we sold 5 cas and other days
So we chose one channel to focus on. A and that channel was e-commerce email marketing. We knew email campaigns would be beneficial don’t do that for us. We knew email campaigns can be incribly rewarding and succsful. And. A as I said before. A our goal was to tell the story of the people behind the win. A and we felt email was the bt way to do that. We knew our email marketing efforts were helping us build relationships with our customers. However. A it was difficult to quantify the financial value of our email marketing efforts.
