Conversational marketing has become an essential tool for companies that want to communicate quickly and efficiently with their leads and customers. Combining artificial intelligence, automation tools, and human knowledge, this resource allows users to better interact with brands and have a good consumer experience.
Technology has been going hand in hand with marketing for some time now. And this partnership goes beyond the automated collection of data for analysis reports and decision-making. It is also behind the so-called chatbots, robots that have greatly helped companies communicate fluidly with their customers, assisting them throughout the purchasing journey.
The most diverse means of contact for companies – telephone, WhatsApp and other chat resources – are supported by robots to make interactions faster, without leaving the customer waiting to get the answer that could be decisive for them to convert.
Why should every company evaluate their conversational marketing?
No brand can ignore technology. It is there and, when used well, can bring very interesting results for both the company itself and the customer.
The relationship between middle east mobile number list and technology has changed over the years, and this behavior deserves the attention of companies. In 2017, a study by Amdocs revealed that 82% of people preferred to talk to humans, due to the ease of communication.
But when we jump to 2023, enough time for technology to innovate the way people communicate, we have a survey by Twilio revealing that 90% of consumers want to talk to companies through messages.
This change in behavior awakens brands to the need to adopt more efficient and modern methods of communication. And that’s where robots come in. This is because:
1 – Conversational marketing tools serve a much larger number of people than a call center made up only of physical agents.
2 – Chatbots are responsible for screening and can often quickly answer common consumer questions.
3 – This first filter made by robots makes physical assistants more effective, since they will be able to offer more in-depth and personalized service to customers when robots cannot.
Conversational marketing also benefits the companies that use it:
1 – Service reports are more quickly and are more qualified.
2 – The analysis power of sales and marketing teams is expanded, making the application of actions bring better sales and engagement results.
3 – Good conversational marketing increases and improves the consumer’s relationship with the company, as they know that their needs will be met with care and speed.
How to improve conversational marketing?
The main rule is not to ignore innovations. The more how to optimize filter pages on an online store website? in this sector improves, the better experiences companies will be able to offer consumers. And the greater the public’s enchantment with the brand.
A conversational marketing tool can, for example:
- Retain a customer by offering similar products at the end of a purchase
- Offer another product option if the consumer cannot find what they are looking for, based on their preferences.
- Send segmented marketing emails , according to each consumer’s level of awareness and purchasing profile.
- Collect post-service or post-purchase feedback to help the company identify areas for improvement in service.
READ MORE: Tips to increase customer loyalty
Conversational marketing has already made cell phone number strides, but it still has a long way to go, as technology surprises us every day.
And if you want to chat about the subject and learn about this and other digital marketing actions to boost your company’s sales, come and have a digital marketing consultation with Leelah so we can identify your goals and build a project to offer the best results!
We have professionals specialized in different digital marketing strategies and success stories that show some of the results we have obtained.
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