What factors Keywords in the title and description of the card. To improve visibility for target search queries and get. Into more suitable categories, add keywords to the card. We wrote in detail about optimizing the product card in this instruction.
Product rating. If a card has a high rating, its positions grow, so monitor the quality of goods and work with reviews. To stimulate positive ones, try to put small gifts, cards, and nice little things. In the order (but you can get a fine from the marketplace for a link to the store or QR code). Always respond to negative ones, try to solve the problem. If the review is unfound, contact technical support to have it remov. You will find instructions on working with reviews on marketplaces here.
What factors Price index
This indicator evaluates how much the price of your product is profitable for the buyer. That is, it corresponds to the prices of the same product on other sites. How to calculate the price for a product on Wildberries, read our guide.
Sales volume and buyback percentage. The more chinese overseas america database often the product is order and the lower the refusal percentage, the higher the card is display. How to increase the buyback percentage of the product on WB is describ here.
Delivery times. The faster the product can be deliver to the buyer, the higher its position among similar offers. Product visibility is different for each region. To improve promotion by this criterion, distribute products between warehouses. For example, the bulk can be kept in key warehouses (Kolino, Elektrostal), the rest can be distribut among regional ones.
Warehouse balances
Replenish your assortment in a timely manner. When some sizes or colors run out, the card starts ranking worse. The “Position Monitoring” tool will show the balances for each product on an interactive dashboard:
Turnover. If the product sits in the warehouse for a long run sfc and dism scans time and is not sold, the card also loses its position. Do not ship too large lots, optimize the assortment and arrange sales. We have describ the turnover of goods in more detail here.
Advertising promotion
The influence of this factor, according to the marketplace, is from 15 to 25%. To manage internal advertising effectively, save time and budget, create WB campaigns directly in the PromoPult interface saudi phone number and connect a free bidder. You will find a guide on working with the tool here .
More details about the ranking factors for product cards on Wildberries are provid in this article .
Work on all factors, increase the visibility of product cards and get more sales. And “Position Monitoring” in PromoPult will help you track your positions on Wildberries for free and daily.
