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What is a bidder and why is it needed?

What is a bidder A bidder is a tool that automatically manages advertising. It saves budget and ruces the time that a business owner or specialist spends on campaign management. An advertising bidder automatically tracks and adjusts bids. Allowing ads to be shown in the right positions without overpaying and focusing on the real bids of competitors.

Bidders are popular for a reason — in advertising accounts, recommend rates are often greatly inflat. As a result of which the advertiser overpays for impressions sometimes several times. Wildberries is no exception. The automat tool monitors competitors’ rates and allows you to maintain specifi positions (or their range), without exceing the CPM set by the advertiser.

When choosing a bidder, it is important to consider that many of them do not use the official API.

What is a bidder This entails risks:

Wildberries blocks data parsing and can ban a seller who uses a “gray” bidder.

Working with the PromoPult bidder is safe: it uses the overseas chinese database official Wildberries API, which eliminates the risk of blocking your account.

We have compil a selection of bidders for Wildberries so that you can compare functionality and rates.

Free bidder for internal advertising Wildberries

Create automat and search campaigns in PromoPult and optimize your costs bas on real competitors’ rates.

  • Collects bids from competitors at the WB auction in real time.
  • Automatically manages rates and saves budget.
  • Recommends the cheapest and most effective phrases windows update error code taking into account the DRR forecast.
  • Highlights optimal bets.

You can also quickly add phrase clusters to exclusions, set time intervals for each strategy, and set up automatic balance replenishment so that advertising does not stop.

How does PromoPult bidder work?

Wildberries Internal Advertising Bidder is a free PromoPult tool for saudi phone number automatic campaigns and Auction-type campaigns (former Search + Catalog). You can create search and auto campaigns directly in the PromoPult interface.

When connecting a bidder, you solve two problems at once – you save your budget and time. The tool automatically tracks competitors’ bids at the WB auction and adjusts bids in your campaigns to get impressions at the most favorable price.

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