To do this It is also possible to optimize campaigns to attract users who are more likely to perform specific target actions in the application.
- Add an application to your VK Ads account.
- Enable event tracking by first assigning categories to them in the application card.
- Create a campaign for the Mobile Application object, select the campaign type and target action for which you want to optimize advertising.
Important: Both updates work only if VK Ads is integrat with a mobile tracker. More details on this can be found in the VK Advertising help .
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- Leave a request with the website address.
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2024 Telegram Ads Updates
New advertising formats in Telegram Ads
Telegram has expand the functionality of its advertising platform by introducing new ad formats. Now you can add static images, animations, and videos to text messages, and for an additional fee, custom emojis.
Support formats:
- static materials – PNG and JPEG with a maximum under certain circumstances, individuals have file size of up to 5 MB;
- Animat and video materials – MP4 with a size of up to 20 MB, duration from 3 to 60 seconds.
The aspect ratio must be 16:9, and the minimum acceptable resolution is 640×360 pixels. Each ad must include a headline of up to 40 characters and body text of up to 160 characters.
Features of the new formats:
- The video starts automatically, but in power saving liechtenstein number or traffic saving mode, a person will only see the first frame. Playback will begin after pressing the play button.
- The sound is activat by pressing the volume button or the creative itself.
- If the video is upload without an audio track, Telegram automatically converts it to GIF format.
The minimum budget for launching a banner or video is from €20,000 per month, for a combination of banner and video – from €30,000 per month. If you sign an annual contract, the minimum budget for the year will be €120,000 for one format and €240,000 for two formats.
