Landing pages are great tools to boost lead conversion, as they not only delight customers, but also deliver something valuable to them. The challenge is that in return they have to provide personal information, which is always a delicate matter.
That’s why landing page design — and your entire website design — must be carefully crafted to achieve this goal.
The best landing page will capture your audience’s attention, encouraging them to stay longer and persuading them to take a specific action, which could be downloading rich materials, registering for a webinar, or getting a free trial, for example.
In Content Marketing strategies , the landing page is usually the space used by the company to offer valuable content, such as an ebook, in exchange for the consumer’s contact information.
Regardless of its specific purpose, the fact remains that a useful landing page must be able to drive conversions . To do so, it must be simple, informative, trustworthy, and to maximize results, interactive . Ready to create your own?
To stimulate your imagination, we made this list of the 12 best landing page examples.
Read to the end!
1. Lyft
Lyft ’s landing page design is clean, simple, and efficient uae phone number list for both potential drivers who have already decided to work for the company and those who are still unsure.
On the landing page, you must indicate whether you have a car or not, provide your phone number and accept the terms of service.
Someone who doesn’t feel ready to sign up yet can scroll down the page and read more about the company,
- what sets Lyft apart from its competitors;
- how your app works for a driver;
- frequently asked questions.
Another cool thing is that after scrolling a bit, the question “Interested in driving with Lyft?” appears at the bottom of the page.
If the user takes too long to respond, Lyft asks for more information with a questionnaire to understand why and offer what they need to persuade them. An effective strategy to promote effective communication with the potential customer .
2. Shopify
Like Lyft, Shopify features a simple 2024 denmark telegram contact homepage. At the top, it highlights the number of businesses that use Shopify, which helps build credibility.
Below that, users find a field that asks for their email address to start the free trial. Then, there are bullet points that inform some benefits and details about Shopify’s services.
It is easy to understand and access the information that potential customers are looking for. In addition, the color palette is sober and provides colors that work well together, highlighting the CTA button .
3. Moz Pro
Moz Pro ‘s homepage is attractive asb directory and full of great images. It showcases some of its features, customer testimonials, and screenshots demonstrating the product.
In each section, there is a short paragraph, a bullet point, then a testimonial and a secondary CTA. It is very informative, easy to read and process.
When users reach the bottom of the page, they can click a button and start the free trial.
When leads start reading the page, they know it won’t take them long to finish reading and find the information they’re looking for. As a result, they stay on the page longer and are more likely to take the suggested action.
4. Airbnb
One of Airbnb ’s main goals is to convert guests into hosts in order to stay relevant and grow the business . And what better way to convince someone to use the service than to show how much that person could benefit from it? That’s the idea behind Airbnb’s landing page .
Since Airbnb is already a well-known brand, we can assume that visitors are already coming to the page with some knowledge on the topic. So, the approach is simple and straightforward.
Without wasting time on bureaucratic information, Airbnb provides an interactive calculator to estimate how much someone can earn by renting out their property.
To calculate it, you only need to enter some data such as the city, the size of the apartment and the number of guests that can be accommodated.
5. DHL Express
At the beginning of the text, we mentioned that your landing page must be interactive to maximize results .
Created on the Ion platform, the DHL Express example is perfect to illustrate this statement. It is a comprehensive content, giving the visitor the freedom to navigate between different types of information.
The vibrant yellow and red colors present in the brand’s visual identity draw attention to the page. In addition, the lead can play a video of just over a minute produced by the company.
The interactive design encourages the visitor to continue down the page. At the end, an eye-catching “Open my account” button completes the conversion.
6. Nauto
Nauto is a B2B company focused on clients who manage fleets of autonomous vehicles. To position itself as an authority on the subject, the brand works with an active Content Marketing strategy, publishing success stories, whitepapers, videos and other resources. The landing page offers more advanced material.
By entering the contact information, the visitor receives an e-book that teaches them how to prevent traffic accidents. In addition to the form, which can be quickly filled out, the landing page has a brief description of the material.
It also presents statistics that serve as proof of the relevance of its content.
7. Wise
Wise is an app that makes it easy to transfer money in different currencies. It is a business that only works with the public’s trust, and that is why the landing page focuses on conveying credibility.
A button with the words “Is Wise safe?” directly addresses the main concern of most consumers. Clicking on it directs the visitor to a page detailing the service’s regulation in each country in which it operates.
Additionally, the homepage features customer testimonials and reviews from specialist sites such as TrustPilot.
There is also a link to an institutional video that tells what Wise does and an updated graphic that shows the variations of the currencies accepted by the platform. It is an interactive and complete landing page, which at the same time informs the visitor and encourages them to register.
8. Wistia
Wistia is a professional video platform, especially focused on Marketing actions .
One of their functions is to help the visitor reach the end of the sales funnel through analysis of user behavior. Therefore, they use forms and other strategies throughout their process.
With all that experience, their landing pages are amazing!
Simple and straightforward, the registration page for free users doesn’t have much information beyond the form fields and a nice CTA.
All the text about the product, details on how the free account works, is located at the bottom of the form area, making the user’s first contact and the point of most attention to the page on the most important part – the one that leads to conversion .
9. Unbounce
Unbounce , one of the best landing page generation tools on the market, also has amazing landing pages.
On a conversion page that offers a course on techniques to improve the results of your landing pages, there is a DynaForm (dynamic form), which looks more like a chat window.
As the visitor enters their data, they request new information, so the user is unaware of the size of the form, which varies depending on the answers given, thus perceiving the process as more user-friendly and segmented.
10. Uber
The ride-hailing company Uber , on the other hand, chose to add a sort of landing page logo to the home page of its website. When a visitor enters, they are presented with a form to sign up and become a driver.
We’ve always said that landing pages are conversion-focused, so ideally their goal is to trigger a user action. Therefore, they should not have menus, links or other elements that could distract the user.
That rule still holds! However, for Uber it is different because this process generated results and what contributes to this is precisely the prior knowledge that visitors already have about the business .
It is worth putting it into practice as long as you have a clear objective with this format and evaluate the results of this test in detail. Remember that the idea is not just to generate an absurd amount of leads, but quality leads.
11. Inbound Emotion
Inbound Emotion is an Inbound Marketing agency from Barcelona and of course they do their own Inbound. With that, they have several landing pages.
The good thing about this landing page is that the form follows the page’s scroll bar, so it is visible and clear to the user at any point on the page.
Additionally, they have a support link where you can ask questions, either about the material offered or about the company, even before downloading it.
Of course, this isn’t feasible for most businesses, but answering the most common questions can be a good idea, depending on your industry and the complexity of your services or products.
