It doesn’t matter what size or type of business you have, whether it’s physical or digital, you just need to make a good brand promise that is valued by the consumer and, most importantly, keep it!
Do you want to know more? Then, don’t miss this article, in which we will tell you everything you need to know to significantly increase the branding of your business with a good brand promise.
Don’t miss a line and get ready to strengthen your brand!
What is the brand promise?
The brand promise is nothing turkey phone number list more than the commitment you create with your customers about what they will receive from your brand . It is the promise of the value or experience you deliver to your consumer in every contact with your business.
A brand promise has to be relevant to the customer and memorable in order to keep you always present in their mind .
It must also be authentic and unique in the market to differentiate you from the competition, as well as irresistible so that consumers cannot say no to you.
Likewise, it must be credible , since what we want is to build credibility .
Although a brand promise is much more than a slogan , many brands include it in their brand to remind the customer what they can expect from them.
In short, the brand promise is the set of benefits that a business’s customers can expect in each interaction with the company. It doesn’t matter if it’s a value or an experience , the essential thing is that this promise is always fulfilled.
Why is it important to keep your word as a supplier of products or services?
When customers know the brand 2024 france telegram database promise, they already know what to expect from the company . However, when this promise is broken, the brand not only loses reputation and credibility, but also a large part of the market.
It is important to be careful, as today, unfulfilled brand promises spread rapidly thanks to the Internet. So, in order to avoid the risk of facing irreparable problems, if a brand promises, it is better to deliver – always!
On the other hand, when the brand keeps its promise, it strengthens its image and becomes increasingly trustworthy.
The brand promise can even become more powerful if you establish a condition that if the promise is not fulfilled, you offer the customer a reward.
Do you remember Domino’s Pizza and its promise that if you don’t receive your pizza within 30 minutes, it’s free? Well, that brand promise, which originated in 1973, led the company to success and 10 years later to its internationalization .
What is the relationship between the brand promise and the company’s identity?
Simply put, brand identity is the asb directory values that a company wants customers to associate with the organization in order to stand out from the competition.
Therefore, the brand promise is an important part of the business identity so that it is possible to increase the value of the company, its products and its services.
Brand promise success stories
Just like Domino’s Pizza, there are many other brand promise success stories.
Below, we will show you some of them.
Coca-cola
What is Coca-Cola’s brand promise? Good times? Happiness? Unforgettable moments? All of their campaigns revolve around these themes and this is precisely their brand promise.
Coca-Cola’s advertising campaigns have allowed its customers to associate the brand with important dates such as Christmas, sharing time with family.
For years, Coca-Cola has worked on this concept until it was introduced into the minds of consumers and today the brand is closely associated with this date and with good times in general.
Nike
Nike’s promise is inspiration and innovation for all athletes in the world and is conveyed in its slogan: Just do it .
With this promise, the brand tells consumers that they can expect more than just sportswear and equipment. And how does it do this? By dressing athletes who serve as inspiration, even for non-athletes, and by launching innovative products .
Apple
Apple’s brand positioning is largely due to its brand promise. With a commitment to being innovative and at the forefront of technology , Apple has gained not just customers, but rather, fans.
Their followers are true brand ambassadors and take ownership of the status that the brand promise provides while helping the brand grow.
Starbucks
Another great example of a successful brand promise is Starbucks, which prioritizes experience in its engagement with customers.
Starbucks’ brand promise is to offer more than just coffee, it delivers a lifestyle and unforgettable experiences.
And do they comply? To the letter! Or do you not remember which was the first coffee shop to implement free Internet access in its physical spaces?
And the experience they offer is not limited to their coffee shops. Their customer service on social media can be used as a reference for any business.
All this work is reflected in enchantment and loyalty .
7 Tips for Successfully Creating and Delivering a Brand Promise
1. Identify the ideal audience
The first step in creating your promise should be to identify the audience you want to reach . Choose those who have the most affinity with your brand or those who tend to consume the most from you.
First understand who they are, then analyze what they need and how your brand can satisfy them.
2. Focus on what interests them
Once you know who your ideal clients are, detail their interests to understand which ones you are going to focus on.
It’s important not to try to cover everything. In this way, you can make yourself recognized by addressing those areas that are a priority for them and converge with your brand.
Your brand promise should be unique . It is going to be what makes your brand stand out from the rest. So, be creative and promise something realistic, something that no other brand in your competition has promised.
Remember: your brand promise should define and distinguish you.
