Due to its high reach property, it can also be used to target ads to the right target audience by placing the advertisements on the right websites.
This includes geographic and demographic segmentation, along with the buyer persona’s tastes, preferences and interests.
Provides accurate metrics that are measurable
Clicks, impressions and conversions can be tracked and analyzed in software such as Google Analytics for more detailed performance and engagement tracking.
These KPIs add value to the entire strategy since, if we use and evaluate them correctly, we can adapt our actions to reach a greater number of people and with a correctly defined target.
5 good Display Marketing practices that guarantee results
To get the most out of Display Marketing taiwan phone number list and grow your business, following best practices is crucial.
Below, we will explain 5 essential tips to keep in mind when creating graphic ads and executing the marketing strategy :
1. Find the right direction
Successful targeting involves 2024 hong kong telegram users number identifying your buyer persona and conducting in-depth research to understand their tastes and preferences.
With keyword targeting , ads will be displayed on websites whose content matches the keywords we have chosen.
Location targeting allows us to choose specific websites where ads will appear, while demographic targeting focuses on the profile of the place where the audience lives.
2. Create ads that stand out!
Not only do you want to attract leads, you asb directory also need them to be quality leads, meaning they will click on the ad and take action. That’s why content and design are such important elements of a successful display ad.
To achieve this, you need to use high-quality images that convey a strong message to encourage a positive emotional response.
3. Explore rich media
Unlike traditional static ads, rich media introduces an element of interaction.
This should be done primarily by combining images and videos to take advantage of the popularity and effectiveness of this type of content to capture the audience’s attention and keep them interested.
According to HubSpot’s digital consumer trends report , where they asked “what kind of content do you want to see from a brand or business you support?”, in Germany, the United States, Mexico and Colombia; these were the results:
- 54% videos;
- 41% social images;
- 34% social videos.
It was concluded that, geographically, Latin American consumers are more enthusiastic about display marketing based on banners that integrate videos and images on social networks compared to other regions.
4. Create clear and concise landing pages
The goal of every Digital Marketing campaign is usually to generate leads and sales. Right?
In addition to a screen that draws attention and allows users to act, we must ensure that the landing pages we are linking to are equally well thought out and optimized for a warm and effective welcome.
An ideal landing page should include:
- call to action —CTA— impossible to ignore;
- design that is consistent with the advertisement;
- easy to fill out form;
- brief summary of what you want to demonstrate.
5. Make sure your ads are optimized for mobile devices
Display Marketing must be mobile-friendly ; this will allow our banner, video or image to reach a greater number of people.
Designing responsive ads provides a great user experience for people who access the Internet this way.
In this way, we will be contributing greatly to improving the user’s customer journey and increasing conversion rates.
Before finishing
A well-crafted Display Marketing banner promotion strategy where we aesthetically combine images and videos is much more efficient than the rest of the digital options that exist due to the current consumer trends of users.
It is a visually appealing technique and spreads the brand message without being intrusive.
When combined with other marketing techniques, we can reach qualified leads at all levels of the journey.
And speaking of ads, it’s time for you to learn how to use the Google Ads platform! Don’t worry, we bring you our Ebook on the subject. Fill out the form and this content will be all yours.
