As an entrepreneur, you’ve probably heard it 1000 times (500 of which from us): by telling the right story as a company, you can sell more . But are you doing that now? Chances are you’re not. Shame on you!
We hear from entrepreneurs numerous reasons why they are not yet using storytelling for their company:
They cannot write and do not know anyone who can write;
They don’t see the point of it;
They see the benefit of it, but still find it a difficultOur Collection of howto & phone number from human beings- We make sure that we keep Data accuracy 100%. We are here to middle east mobile number list hands over a 100% unique database for optimizing your opportunity from our top condition databases. We also update our database weekly. My all databases are GDRP base so you can buy here without any issue. task to begin.
And you know what? Storytelling is indeed a difficult task if you have no experience with it!
In a previous blog I already gave advice on the structure of a good corporate story. I am not an echo chamber, so I will not repeat myself. In this article I will therefore discuss the practical matters of storytelling that are regularly asked of me as a copywriter. Matters such as:
How do you decide who will write?
How can you apply your storytelling to collect data from customers?
How do I keep storytelling manageable in my oh so busy daily work?
Well, I’ll tell you.
Trust me, it will be a very educational story.
Why storytelling?
Okay, let’s go into echo chamber mode for a moment. I’ve written about it a lot, but I want to whisper to you again why storytelling is so important for a company (and why all the big names in the world do it, from Tesla to Nike).
I quote from my old article:
As a brand, you need to tell the story that your customer has already started or wants to start, and make it clear in the story that you (the customer and the brand) will bring the story to a successful conclusion together.
The story that Motionmill tells is the story of the passionate entrepreneur (you!) who is looking for ways to generate more turnover with his service or product. (Admit it: deep down that is what you want, isn’t it?)
Attracting (and retaining) customers
Another piece of echo from the well: storytelling goes hand in hand with content marketing (also called inbound marketing). What is content marketing? You are currently looking at it; the article you are reading is a prime example of content marketing.
A company that does content marketing attracts its customers by offering in-depth content. For example, the customer types the following search query into Google: advice writing blog titles . The result? Boom! There, in first place in Google, is the Motionmill article 9 important advices for writing super strong blog titles . The customer enters the Motionmill site, is impressed by our knowledge and pushes an assignment (or 2, or 3, or many more, why not?) into our hands.
Content marketing can be applied to any industry, from travel agencies to steel manufacturers. Just look at how Fietsenwinkel De Geus does it: their blog section shows a wealth of information that people search for on Google. For those searching for tips on buying cargo bikes, there is an article ‘ What you absolutely need to know before buying a cargo bike ‘. Someone who googles tips for electric bikes will come up with ‘ 10 things to look out for when buying an electric bike ‘.
Clever, huh?
Who writes? You, he, she, we?
Okay, all of the above is preliminary information. Now let’s really get started.
As mentioned, a common problem is that entrepreneurs do not know who will develop the company story. (‘There is no one in my company who can write even one good sentence’).
In my opinion, there are three options when it comes to who will write your stories:
1. You. Yes, I know you said you can’t write, but writing yourself has a huge advantage: the content you create is incredibly authentic. And authenticity is something consumers love. Even if your language skills aren’t top-notch. Well, you do need to be able to write somewhat. No one needs content that is impossible to make sense of. But even if you’re not a perfect writer, you can still tell a good business story. (Also, this is certain: writing yourself is a lot cheaper than hiring someone.)
2. He or she. Have you tried crowdsourcing the stories in your company? Everyone who works in your company is a specialist in their field. (If not, there are other cats to whip than online marketing.) Ask the specialists and experts for their views on certain problems, statements and changes in the sector. Write down the insights of your employees. Or if you don’t have time yourself: have them do it. (Especially if you have motivated staff who can write flawlessly.)
3. Us. A copywriter costs money. We make no secret of that. (I’m not exactly free myself.) But that’s not the only thing you need to realize. Also consider that a copywriter (if he does his job well) makes money. A good text writer is more than worth his money. Content from an unknown third party is unfortunately never as authentic as from your own hand, but what do you think of a combo: you provide the raw material and a copywriter improves that text? That way you have an authentic text that is also flawless!
And who is going to tell your story? You, he, she or we ?
Storytelling to collect data
When potential customers have landed on your site thanks to your content marketing, and have grown to love you thanks to your perfect storytelling, it is of course important to capitalize on that. Let’s face it: you have a product or service to sell.
There are countless customer data that you can use:
Email addresses;
Names;
Addresses;
Phone numbers.
Data collection should be done according to a well-thought-out plan. You should think carefully (or leave it to us) about how your customers experience their journey through your website and what are the appropriate places to get certain data from them.
To illustrate how complex it is to manage the customer journey, let me introduce you to the online marketing funnel:
The above artwork is worth wallpapering the walls of your office with.
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The Online Marketing Funnel is an Important Document. Why? Here’s why:
The online marketing funnel (also called a conversion funnel ) shows in which phase of the customer journey you should use which content to tell your story.
The funnel also shows how many of these people convert. (In other words, take action, such as making a purchase, getting in touch, subscribing to a newsletter, or whatever action is desirable for your company.)
In this funnel we have taken the numbers that apply to Motionmill: of the 100 people who visit our site, 50 found us thanks to SEO , 15 via SEA , 25 via our mailings , and 10 via our social media . (Of which 1, 2, 5 and 1 respectively lead to a conversion.)
The numbers may differ for your company. But that doesn’t matter; the 4 phases your customer goes through are the same as our customers:
Attract;
Interest;
Creating opportunities;
To encourage.
At each stage you can obtain data from your customer – data that you can use to make a sale.
I’ll give you some methods to collect customer data during these phases:
Encourage people (for example through modest pop-ups) to before they can how do i report telemarketing calls sign up for your newsletter , so that you collect email addresses .
Have people fill in their contact information download an eBook or whitepaper ;
Ask for the necessary contact details when they make a purchase (if you have a webshop).
But whatever you do: keep telling your story during all phases. Storytelling is carried out from the beginning to the end.
Need help creating a working online marketing funnel for your business? Dare to ask for advice. Contact us.
Photo source: Ivan Samkov on Pexels
Make storytelling manageable
As an entrepreneur, you don’t have all day to spend on stories. (You also have to sell a product or replenish the beans in the coffee machine.) That’s why it’s nice to be able to agent email list prepare and plan your storytelling for a longer period. That way, you only have to deal with storytelling once in a while and can concentrate on other things the rest of the time. (Sell a product, replenish the beans.)
To make storytelling manageable you have to work tactically. And as a tactical plan I propose the following:
Have a solid website made with WordPress because you can easily manage a blog with it;
Do content curation with a feed reader like Feedly;
Do content sharing and scheduling with clever pieces of software like Buffer, Hootsuite or IFTTT (or my personal favorite: CoSchedule);
Involve all your employees in content creation (but make sure that someone is ultimately responsible);
Have a copywriter do the content enrichment and refinement (so that your authentic texts are also sent to the WWW in perfect Dutch);
Publish the content on all channels relevant to your company, with clear calls to action (CTAs) on the landing page;
After the CTA, place a low-threshold form that requests initial data;
Provide follow-up communications via automated channels (email, for example) to request additional data.
Get ready for all the compliments from people who think you do such beautiful storytelling!
