Online marketing , brands, companies and professionals focus mainly on the country in which we operate and we dismiss a broader vision: international marketing.
If the digital environment
has eliminated one thing, it has been geographical and communication barriers, allowing our brand messages to reach thousands and thousands of kilometres away, to a potential target audience of millions and millions of people.
So why is it still a pending issue for the vast majority of brands and companies?
Why do the same blocks arise when it comes to taking the next step?
Does the term “internationalization of a company” still generate uncertainty?
The answer to all is YES.
In this post we want to do our part to help give that final push.
For brands and companies to launch into designing international and digital marketing strategies.
What is international marketing?
According to Wikipedia, international or global marketing is:
“marketing carried out by transatlantic companies or those that cross national borders…being an extension of the marketing techniques used in the company’s main country…”
In other words, when we market and sell (there is monetary exchange) our services and products outside our country of origin.
Therefore, international marketing
A concept intrinsically linked to the internationalization of companies and therefore to the export of products.
Ultimately, it is about the presence of the brand and the brand’s products in the foreign market.
Premises for doing international marketing
Therefore, when we decide to take this leap, we must be very clear about the following premises:
1- What products and services are we going to sell abroad ? We don’t have to start with our entire product portfolio; it is advisable to launch a pilot and test it.
2- We have defined our target or target audience . A typical mistake is to extrapolate the data from my country’s customer profile to the country where I want to sell.
3- Do I have the financial and human resources to take the plunge? Many companies take the plunge without having thought about and prepared this point.
Depending on the type of business
it is important to have a local partner or supplier to help us open a business. To have a trained team with knowledge of the language.
4- Logistics , a key point. Nowadays it is easier to start with specialized companies that deliver your product to any point on the planet in less than 48 hours.
All the costs of the sales process must be carefully analyzed.
Lies to forget about international marketing
Here are some statements to keep in mind to kill urban legends and false myths:
– International marketing is only for large corporations.
– Internationalization always entails high costs.
– Geographical and language barriers prevent me from taking the first step.
– The best option is always to start with neighboring countries.
– Logistics is complex, expensive and laborious for a small or medium-sized company.
Global and digital marketing
As it could not be otherwise, at LCMK we firmly believe that digital marketing is a fantastic gateway to test the internationalization of any brand.
Because?
Because I can directly impact the potential target audience at a very low cost. I can launch, measure and monitor before taking the plunge.
For example, opening a social media profile in the target country. I can launch communications, boost and measure interest. Launch a specific, controlled and measured promotion and see the return on investment.
If it works we can consider taking the next step
Therefore international marketing must and has to be international.
Global Digital Marketing Tools
So, what are the tools that will help us in our internationalization or digital international marketing process:
Website or site : it should be the center of our strategy, where we direct all users to all our potential clients.
To do this, you must start by having it in the language of the country or countries you are going to visit, have the currency, incorporate linguistic turns of phrase and of course have all the payment methods.
Social Networks : They are the perfect communication channel to start generating excitement, to attract the public, to derive traffic to our site.
It is important to launch messages or publications in the language and segment very well.
The human verified overseas data we
collect ensures that your campaign reaches the right audience. At the end, we always want your business to be on the right path, and perfect updated 2024 mobile phone number data leads are helpful to all. Make your startup faster. But we provide you with a updated 2024 mobile phone number data that you can buy (another cheap library based on GDRP) Respect: ua daredyeh kab tak achey buzneessh karogey (asibhi method). Overall, this is your own list of mobile numbers from all websites that allow for brute force or may not be authority, but always trapped in our archives.
For example, in order to do it correctly on Facebook you have to open pages for each country, so you have to have a global corporate page. In this way, when an Italian enters Facebook, he will go to the page in Italian, but if a German enters and I don’t have the page for that country, he will go to the global page, which in this case we would have in English.
Content marketing : it is essential to generate content per language focused on our clients and work on keywords strategically.
It can be through a blog or, for example, if we are a brand with a high turnover of references, it will be enough to work well on the product sheets. The description, the technical part, recommendations, manufacturer data…
International SEO : If we have a website, we must work on it at an international level. Position ourselves in the most powerful search engines in the country, since Google is not always the king.
Working on keywords, link building…
Social Ads : Advertising on social networks is a very effective weapon due to the high potential it provides reimagining b2b market research us to segment and geoposition our campaigns, not only by language, but also by location, interest…
Conclusions: international and digital marketing already
You no longer have any excuses for not getting on the path to testing and trying. is no longer just for large companies.
The digital world has standardiz
Popularized markets. With a good business strategy, digital marketing, advice from a public or private organization and some help, you can start.
In this sense, we recommend that agent email list you, for example, look for grants , as there are very competitive open p such as those from ICEX or different support such as the Chamber of Commerce, where expert professionals will find the best solution for your company.
