7 messages to win Trips, flowers, chocolates, romantic dinners… The average Valentine’s Day spending in Spain is around €93, according to El Español . What’s more, 27% of Spaniards will buy their Valentine’s Day gift from their mobile phone. These emotional dates are an ideal opportunity to accompany your customers and help them find the perfect gift at the right time through text messages. 7 messages to win We believe that love travels through mass text messages , so we’re sharing some message ideas to send on Valentine’s Day.
SMS Marketing Guide for Success on Valentine’s Day
Encourage your customers with special offers
71% of Spanish consumers usually taiwan whatsapp number data shop for Valentine’s Day between 1 and 3 weeks before February 14th. Customers also expect to receive some kind of special offer.
Get ahead of the 7 messages to win competition and start promoting your products and services for Valentine’s Day through Valentine’s Day SMS marketing. Below, we give you some promotional ideas that are generally more popular with consumers when looking for Valentine’s Day gifts:
- Discount codes
- Free gifts
- Free shipping costs
- Savings on multiple purchases, for example, 2 for 1 offer
- Free gift wrapping
EXAMPLE : From February 7th to 14th, buy your Valentine’s Day gift and pay no shipping costs. Click the link to see our range of romantic gifts. [URL]
Personalization is key 7 messages to win
It’s very important to know your target audience well. What demographic are you targeting? What channel do they prefer to receive marketing how to receive sms online in spain without a mobile phone communications through? Do they usually celebrate Valentine’s Day?
Take advantage of all the information you have about your database to fully personalize the content of your SMS marketing campaigns. For example, you can use their names to increase trust; it also conveys the idea that you take the time to nurture the relationship. You can also use their purchase history and send personalized offers for products you know they have a soft spot for.
If your clients are very diverse, divide your audience into groups. Make sure no one receives messages they don’t want, as this could lead to losing clients. For example, you may have clients who have recently broken up with their partners or suffered a loss, and the last thing they want is to be reminded of Valentine’s Day.
EXAMPLE : Hi [NAME], we know not everyone celebrates Valentine’s Day. If you don’t want to receive messages about this day, reply with the text STOP VDAY and we won’t send you any more.
New product launches
Are you about to launch a new product? Could it be Valentine’s Day-related? If so, wait a bit and announce the launch during this campaign. You’ll achieve great acceptance and increase your sales.
Not all of your messages have to be about giving gifts or offering discount codes. Consumers also want to know what’s new and different to surprise that special someone in their lives. You can also promote Valentine’s Day-related products or services that you don’t usually sell during the rest of the year.
EXAMPLE : Psst [NAME], we have a secret! We’re launching an exclusive lingerie collection for Valentine’s Day. If you want to treat yourself or someone else, click the link to see the collection [URL].
Guides with gift ideas
Often, we don’t know what to buy and need aero leads gift ideas. A great option is to create a landing page gift guide and send it via SMS to help customers. You can have a single gift guide with your most romantic products or create different types, depending on price, type of recipient, etc.
For example, you can have two-way conversations with your subscribers via SMS, asking them who they want to give a gift to or how much they want to spend, and then directing them to a gift guide tailored to their needs. Based on their responses, automated SMS can use trigger words to send the appropriate guide to each person.
EXAMPLE : [NAME] Need Valentine’s Day gift ideas? Tell us who you’d like to give a gift to, and we’ll send you a guide to help you find the perfect gift for them.
Abandoned cart reminders
Sometimes,7 messages to win consumers don’t complete their purchases. They add items to their online carts, but then log out or leave without completing the purchase process. You may think you’ve lost the sale and don’t know how to recover that abandoned cart .
One of the best practices is to integrate SMS sending with your e-commerce platform or website. It will allow you to access up-to-date information about your customers’ activity on your website. When they interact with your page, you’ll be able to see which products they were interested in but ultimately purchased. Send them an SMS reminder to encourage them to come back and purchase the product.
Tip: Create a sense of urgency around Valentine’s Day sales. Offer a limited-time discount or let them know that the item they like is in limited stock.
EXAMPLE : Hi [NAME], we noticed you left something in your cart. Are you still interested? We only have 3 left. Complete your order now [Link]
Get feedback from your customers
No matter how good you think your Valentine’s Day promotions are, it’s always good to hear your customers’ opinions. Ask them what they 7 messages to win think about your SMS campaigns, your products, your customer service, and/or delivery.
Getting a customer involved isn’t easy, so you may need some incentive.
EXAMPLE : Hello [NAME], we want to hear your feedback so we can improve our service. Take this survey [URL] and you’ll automatically be entered into a draw for a €200 gift card.
Boost your subscriber list
Valentine’s Day is the perfect excuse to encourage your existing and potential customers to subscribe to your SMS communications.
You can use other marketing channels, such as email or social media, to convey your message. For example, you could send a welcome email informing them about your Valentine’s Day SMS campaign. If possible, offer new subscribers something different than what they would normally expect from an email marketing campaign. While your email campaigns may have been well-received in the past, if you can encourage your subscribers to switch to SMS or sign up to receive both, you’ll be able to cover all possible channels.
EXAMPLE : Thank you for subscribing to our SMS communications. As a reward, use code LOVE23 to get 15% off a selection of holiday gifts.
Start your free trial
with €0.60 balance
Valentine’s Day Message Ideas
1. Send the campaign at the right time
Love can’t be bought with money. That’s the opinion of most couples, who agree not to give each other anything on Valentine’s Day. They have their minds made up, but as the days go by… they change their minds.
You don’t have to look too hard; on February 14th, we can see people running around with their last-minute purchases. Or persistently calling their favorite restaurant trying to get a reservation.
According to Google data, we tend to leave Valentine’s Day gifts until the last minute. Only 10% of searches are made the week before.
Give your clients a little boost in their love life and don’t let the date slip by. Send them a promotional SMS a week in advance so they don’t miss out.
EXAMPLE: Psst, psst, Valentine’s Day is next week. Ready for your gift? Check out our catalog for suggested improvements [URL]
2. Offer them your most romantic products
Send your customers a promotional SMS or a landing page featuring your products, but keep in mind that not all products are equally attractive. Make sure you get the most out of your SMS campaign by featuring the most romantic products in your catalog.
Your customers will appreciate the suggestion: 1 in 3 men and 1 in 5 women are inspired by brands’ suggestions when choosing the ideal gift.
60% of women and 40% of men plan to give experiences, whether it’s dinner, tickets to a show, breakfast in bed, or an interesting activity (Think With Google, 2017).
Among the star Valentine’s Day products are the most classic options like flowers, chocolates, and bottles of wine or cava, or the more personal ones like handicrafts.
EXAMPLE: [NAME], if you’re looking for original ideas to surprise your partner this Valentine’s Day, check out our most romantic ideas for personalized crafts [URL]
