Prepare your writing project
You need texts 5 tips for finding for your website, that’s a fact! But that’s not enough to hire someone to write them. In fact, there’s a lot of information that’s essential to finding the professional you manufacturing email list really need! Here’s a checklist of what you need to establish before hiring a web writer .
- communication channels : website, social media, newsletters, YouTube, etc.;
- volume of writing : per day, week, month;
- the profile of the typical reader : average age, location, private 5 tips for finding or professional situation, interests, etc.;
- the level of skill and expertise required in your web content;
- additional skills : SEO optimization, copywriting, royalty-free image research, graphics, CMS integration, knowledge of HTML, etc.;
- your budget dedicated to your web communication: the price of web editors depends on many factors;
- the time before your first publication and between subsequent ones.
With all this information, you will then be able to target your searches and have an effective first interview with the web editors you have selected!
2. Define the qualities required of the web editor
After considering your own needs, you can easily define the qualities of the professional you want to hire. There are thousands of web writers out there, and they all have skills that differentiate them from each other. So, before you begin your search, know what type of writer you want to hire .
This checklist can help you, but don’t hesitate to supplement it according to your needs and your project .
- knowledge of your field,
- SEO expertise,
- storytelling ,
- copywriter ,
- community manager,
- multilingual,
- etc.
In addition, a good web editor must necessarily have the following skills :
- perfect mastery of spelling, grammar and syntax,
- curiosity,
- responsiveness and adaptation,
- ability to understand client needs and adapt writing to reader profiles,
- summarize an idea in a few relevant words (spirit of synthesis).
When recruiting, don’t hesitate to ask candidates to provide you according to research by google with their portfolios. This will allow you to form your own opinion of the quality of their work and their level of skill.
3. Create an editorial line and a detailed briefing
Before placing your first order, you should summarize your needs in two essential documents. These will help guide the writer and reduce back-and-forth after the content is written.
1. Editorial line
The editorial line is a summary of your digital communication requirements . It must be representative of your content strategy and your brand image. It allows you to:
- convey your company’s identity,
- make your brand credible,
- lead content production,
- harmonize your message,
- synchronize the work of your editorial team.
To create an editorial line , you must therefore:
- determine the topics to american samoa business directory be covered,
- specify your objectives (organic traffic, conversion, loyalty, etc.),
- target your readership,
- personalize your communication (tone and form),
- analyze your competition on the web and take inspiration from the best.
