5 SMS Marketing Campaigns Mother’s Day is just around the corner. Yes, it’s here again, on Sunday, May 4, 2025. In the days leading up to this date,5 SMS Marketing Campaigns consumers are more inclined to buy. Therefore, it’s a good time to review your strategy for this important date and activate your mass SMS marketing campaigns .
Our recommendation for this campaign is not to send the same old stuff. Consider promoting your products or services with a different approach. Your competition will also be looking for sales, so you have to differentiate yourself. And the best way to do this is by sending an SMS marketing campaign. In this article, we suggest five types of campaigns for this day .
SMS marketing strategies for Mother’s Day: who they are aimed at
According to a study by Collartz, Mother’s Day is one of the most important holidays celebrated in Spain, even surpassing Father’s Day. In fact, 8 out of 10 consumers say they buy a gift for their mothers, spending an average of €65 .
And what are the most common gifts? Accessories, clothing, and jewelry are the most common gifts for this day. Although some children also switzerland whatsapp number data opt for more traditional gifts like books, flowers, and chocolates. However, what mothers really want are experiences like a getaway, a beauty session, etc.
This means that the sectors that need to boost their marketing strategies for Mother’s Day are:
- Clothing stores, e-commerce and jewelry stores
- Bookstores and flower shops
- Beauty centers (hairdressers, beauticians, massages, etc.)
- Tourism and Leisure (restaurants, hotels, etc.)
- Original experiences
5 SMS Marketing Campaigns Suitable for Mother’s Day
Before creating your campaign, it’s important to know that 60% of purchases made during this time are online (Collartz.com Study). With this information, it’s recommended that your promotion focus on generating traffic to your website. the difference between inbound marketing and content marketing But what type of campaign can you run?
1. Mass message to promote your products
You can start by sending a more general, mass text message to your customers to let them know that your products and services could be the perfect gift for their mothers. In this case, we recommend using an emotional, relatable message with a direct call to action that leads them to your website.
2. Create a gift catalog
If you want to further segment your campaign, a great option is to send an SMS landing page featuring a catalog of your products perfect for Mother’s Day gifts. Try to spark your customers’ interest and focus each product on each “type of mother.” Ultimately, it’s about giving your customers gift ideas.
3. Send a flash offer
Limited-time promotions are often a hit , especially on dates as temporary as Mother’s Day.
Send an emotional message with a sense of urgency. You must generate in your customers the need to purchase immediately so their mother doesn’t miss out on the perfect gift. In other words, guide them in their purchasing decision. Don’t forget to include the offer’s expiration date to assure the customer that the gift arrives on time.
4. Last minute reminder
If you’ve used other channels to aero leads communicate your promotions and haven’t gotten the results you expected, a great option is to send this final reminder via SMS. Its high open rate (95%) will ensure your message is read, and you’ll increase your sales potential.
For this type of campaign, we recommend targeting your customers carefully based on their interaction with your other communications. The message should also be compelling (“Don’t let Mother’s Day pass you by!”), and if it has a sentimental touch that inspires action, that’s perfect (“She wouldn’t forget your special day”).
5. Reactivate your dormant customers
Without a doubt, customer reactivation is one of the toughest tasks for any business. But special dates , like Mother’s Day, make this task a little easier. Add to this the fact that SMS is one of consumers’ favorite channels for receiving promotions, and you have the perfect combination to rekindle relationships with inactive customers.
