What is a VoIP Affiliate Program? With VoIP rapidly becoming the first choice for businesses, both big and small, joining a VoIP affiliate program might seem like an excellent opportunity to capitalize on the growing demand for VoIP phone service solutions. And it certainly is if you partner with a reliable VoIP service provider.
Read on to learn more about VoIP affiliate programs and how to choose the best VoIP affiliate program to join based on your customers’ needs and your business goals.
Difference Between Affiliate and Reseller Programs
A typical VoIP affiliate program allows its participants to earn a one-time or recurring commission by referring new customers to a VoIP Andorra Email List 24290 Contact Leads service provider. Some programs would offer you a percentage of the value generated by a customer as a commission while others simply offer a flat fee for each sign-up (we’ll elaborate more on that below).
You may find the terms an affiliate program and a reseller program often used interchangeably – but technically, there’s actually a difference between the two. While an affiliate program (or a referral program) enables you to earn profit by referring customers to a VoIP service provider, becoming a VoIP reseller often means that you buy services wholesale from the VoIP provider and sell them to your clients, managing the customer relationship and support. Moreover, with a white-label option, you can resell the service under your brand name as your own product.
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Factors to Consider When Selecting a VoIP Affiliate Program
When it comes to selecting the best VoIP affiliate program to join, there are basically only four important factors you want to consider before making a final decision:
Reliability of the VoIP service provider
To start off, you’ll definitely want to partner with a reliable VoIP service provider. Because you don’t only want to generate additional revenue for your business, you also want to make sure that the prospects you refer will get value from the service and that your business reputation remains intact. So, how exactly can you evaluate each provider’s reliability? Here are a few ideas to get you started:
Guaranteed uptime: Check the provider’s guaranteed uptime – ideally, it should be at least 99.99% or higher. But since the majority of VoIP providers are comparable when it comes to uptime, you may want to pay closer attention to other factors when choosing between vendors.
Scalability: The platform’s scalability is essential, especially for growing businesses or those with fluctuating call volumes. A scalable VoIP phone system will allow customers to easily accommodate the increased demand (whether it’s adding more users, numbers, or features) without service disruptions.
Security and compliance: Security and compliance features are other critical factors to consider, particularly for businesses operating in highly-regulated industries, such as healthcare and finance, to name just a few. Look for VoIP providers offering robust data protection and compliance features (like GDPR and HIPAA).
Relevance to your target audience
There are dozens of VoIP software providers out there, but not every solution might be a good fit for your target audience. When selecting a VoIP provider to partner with, think about the specific needs of your customers. What’s the size of their business? What kind of budget do they have? What industry are they in? What pain points and challenges do they have when it comes to handling customer communications? Make sure to choose the solution that will be valuable to your customers considering their industry, business size and type, and specific needs.
Commission structure
When evaluating different VoIP affiliate programs, look at the commission model offered by each provider to understand what might work best for your businesses and how much you could potentially earn. Typically, you’ll be offered either a one-time commission or recurring commissions for each referred customer.
One-time commission:
This model allows affiliates to earn a one-time fee for each customer they refer. This is usually a flat rate fee or a percentage of the first payment the customer makes. Moreover, some providers will also pay you for leads and trials even if those don’t eventually turn into paying customers. While you receive an immediate payout, once the commission is paid, you won’t benefit from any future payments made by the customer.
Recurring commission:
With this model, affiliates can earn recurring commissions, receiving a percentage (that may range anywhere between 5% and 30% or even higher) for every payment made by the referred customer for as long as the customer stays with the provider or for a certain fixed period (e.g., 12 months). What’s great about a recurring commission model (especially with lifetime commission payouts) is that it enables you to create a steady long-term revenue stream for your business.
Customer support
While that might seem insignificant to you, but the customers you refer would appreciate being able to get quick and efficient support from their VoIP provider. Ideally, they should be able to receive customer support 24/7, regardless of the subscription plan they choose. In reality, however, not all providers offer round-the-clock support. Moreover, support options might be limited if you opt for the lowest-tiered plan. To get a better understanding of each provider’s support availability and responsiveness, you might want to check customer reviews.
