A man called our graphic design agency in Antwerp . ‘My wife told me to call you,’ the man said. I’m keeping his name a secret, but for convenience I’ll call him Leo. Today I want to tell you about the unsuccessful adventure I went through with Leo, and what we can learn from it.
I heard Leo hesitate over the phone to continue talking. I recognized that the man had not finished talking and made an encouraging noise, whereupon Leo continued: ‘We have a company in Borgerhout. A travel agency. It’s going, um…’
An hour later he was still not convinced. His wife was happy to go along with my advice, but the man kept clinging to what he had known for years.
I returned to the Motionmill office empty-handed. The first thing I started doing was collecting facts, figures and statistics that show how important branding is. I thought: if I can’t convince someone with words, maybe I can with numbers.
Leo, the following info is for you.
1. Alignment with strategy
Only six out of 10 marketers believe their 24 hours customer support for our database) **will be a life time profitable if you follow business via out this shit paper** + We are open to any new account types or card providers and have options. Provide you GDRP foundation databases special database Our repositories is exclusive for low pric so it may well buy our databaset. The Database is also a Recent Online Marketing or Product Promotion Media, with the help of which you can do so much marketing in single business sector and keep sales better. company’s branding is well-aligned with their organization’s strategy. For many companies you may be competing with, chances are their branding efforts aren’t quite in line with the rest of their business. All the more reason for you to focus on your own branding and strategically integrate it with other parts of your business.
2. Transparency and loyalty
94% of consumers say they are likely to be loyal to a brand that offers complete transparency. Whether it’s where materials come from or being honest about the cost structure of your product or service, branding efforts that create transparency for customers will be rewarded with loyalty.
3. Shared values
64% of consumers say that shared values are the main reason they have a trusted relationship with a brand. Your brand message and image not only reflect your products or services, but also the values of the organization. Whether it’s quality or sustainability, you need to make sure your values are clear to your audience. And branding can do that.
4. Brand recognition
Color increases brand recognition by up to 80 percent, according to a study from Loyola University. There’s nothing worse than a dull, uninspired logo, so make sure your visual branding is sharp, colorful, and memorable. Also, make sure your color palette stands out from your competitors.
5. Appearing trustworthy or not
53.9% of consumers do not trust sponsored posts that are displayed on behalf of a brand. We are talking about sponsored posts that you might find on news sites or other external websites. Sponsored content has become popular in recent years and can be effective in some cases, but keep in mind that consumers like genuine content, and content that has been paid to be displayed can be impossible for many to be genuine. Sponsored content can therefore have a negative impact on your brand, which makes it all the more important to invest in branding that actually works.
6. Reactions on social media
There are 2.1 million negative social media mentions about brands every day in the US. (No, the US isn’t Belgium, but what happens there, happens here.) When something goes wrong for a brand, consumers are eager to voice their opinions on social media. And while mistakes are inevitable, how brands track and respond to these complaints makes all the difference in the long-term relationship with their customers.
7. Branding contributes to acquisition
Acquiring new customers is the number one priority for marketers and brand managers today, with 34% of them placing it at the top of their list of priorities. When your branding is unique, fun and engaging, it becomes a lot easier for marketing experts and sales teams to acquire new customers. Nobody likes to be associated with an old-fashioned or characterless brand.
8. Clear branding removes mistrust
42% of consumers say they distrust brands. Whether it’s poor customer service, a defective product, or not meeting expectations, many consumers are skeptical of everything brands say or offer. Don’t fall into this category and make sure you have a clear, bite-sized brand message. And deliver on everything you promise.
9. Repetition and consistency
Consistent brand presentation increases sales by 23% on average. Repetition and consistency are the two pillars of successful branding. By presenting your brand consistently and over a longer period of time, consumers will begin to recognize your brand values and are more likely to make a purchase.
10. Branding creates an emotional bond
65% of people who feel an emotional connection to a brand say it’s because “they care about people like me.” Creating a lasting connection between your brand and your customers is more than a transaction. Your branding needs to communicate that you understand your customers’ problems and solve them.
11. Politics and branding don’t mix
Meanwhile, 65% of consumers say they are disappointed with a brand’s political statements. Taking a political stance or donating to a political campaign is commonplace (admittedly, this is especially true in the US), but it’s wise to avoid associating your brand with anything overly political or controversial. You don’t want to alienate a large portion of your customer base.
12. Branding is not just about self-promotion
45% of consumers will unfollow a brand if their activity is dominated by self-promotion. Branding and marketing isn’t just about bragging rights. You need to provide valuable, engaging information and insights to build trust. Focus your social media efforts on the customer’s needs or problems, not just shouting from the rooftops how great you are.
13. Make your branding relevant
50% of consumers believe that most brand communications are irrelevant. This brings us back to the fact that your branding should align with your strategic business objectives. All your brand communications (whether printed or digital) should be concise, relevant and informative.
14. Branding supports business growth
77% of marketers say branding is crucial to future growth. They reason as follows: the more people know who you are, what you offer and what you stand for, the more demand there will be for your product or service. Growth doesn’t always happen naturally; branding is an important part of your strategy and the basis for expanding your organization.
15. Branding also means: responding to reviews
57% of people say negative reviews on review sites are a good reason to “break up” with a brand if the brand fails to respond to reviews. Review sites like Yelp and TripAdvisor have grown in popularity and many consumers now base their decisions on them. Make sure you manage your brand’s online reputation by monitoring and responding to complaints or bad reviews.
16. Authentic content
80% of people cite ‘authenticity of content’ as the most important factor in whether or not they follow a brand. The bottom line is that people can tell if a brand is making deceptive, dishonest, or exaggerated claims. Be honest and authentic. Provide useful content to develop a trusted relationship between your brand and the consumer.
17. Branding and content marketing go hand in hand
91% of marketers say they use content marketing to build brand awareness. Whether it’s blogs, videos, in-depth whitepapers, or case studies, content marketing has become a key pillar of branding in the digital world. Make sure you’re producing effective and useful content to build a reputation as an expert in your industry.
18. Branding helps you build an audience
For over 70% of brand managers, building an audience is more important than conversions. When it comes to branding strategy, success isn’t always measured in sales or dollars. The goal of branding is to build a following and earn the trust of your audience. Over time, these people often become customers, but only after they’ve built trust in your brand.
19. Extend your branding to social media
50% of consumers follow at least one brand on social business law lead generation code media. You might think that people use social media primarily to communicate with friends and family, but the reality is that people primarily search for and follow brands on platforms like Facebook, Twitter and Instagram. So make sure you’re in the mix.
20. Bad branding causes dropouts
63% of people say they’ve encountered disappointing content and branding. And what’s more, 23% say they want nothing to do with the brand afterward. The lesson is: make agent email list sure the content you create and share is valuable, relevant to your audience, and doesn’t end up being disappointing clickbait .
Dear Leo, one more thing
You will probably say that the figures mentioned are mainly about the United States. That they are not representative of the Belgian market. That, in other words, you do not have to worry about any of the above.
I admit: the figures mostly relate to the US. When it comes to internet matters, it is simply easier to find research data about America than about our little Belgium.
But do you think that the Belgian consumer is so different from the American? Do you think that there is so much difference between an American and a Flemish that all the figures mentioned suddenly become worthless?
