While blog posts can often reach those who may not be 2 Super use current customers, a lot of this content is valuable for (and may be unseen by) your current user base. At Grammarly, our content team has a lot of data on which blog content performs well on social, drives traffic, drives sign-ups and has seasonal value.
3. Repurposing content
We’re always looking for opportunities on the lifecycle team to find new homes for high-performing content as an additional value-add for existing users. Even if the content isn’t specifically about the product, teaching america phone number list something new or revelatory can do wonders for brand affinity and add an extra dimension of value to lifecycle communications.
Screenshot of a customer email from Gatsby, highlighting recent blog content and events
This doesn’t even have to extend to blog content. Have a strong performing TikTok? Instagram Reel? Hashtag challenge? Continue to give it new life with your lifecycle teams.
Pairing social and lifecycle marketing: Take the first step
While collaborations can be challenging, there is value in keeping a close eye on what our marketing peers are doing.
For larger organizations where teams are a guide to managing remote and hybrid sales teams farther apart, simple actions—like making sure teams are liking your brand’s social pages and sharing content—could help introduce a new habit of consumption for your colleagues and increase internal awareness of each other’s work.
If your organization is smaller
iper for immediate collaboration, there could be value in regularly sharing your KPIs and content strategies.
If you’re unsure of your organization’s lifecycle marketing strategy, subscribe to your organization’s emails and text messages. Look at the content and imagine a world where someone was.
Tweeting about how cameroon business directory wonderful (or possibly questionable) that information is.
Spending a lot of time on social channels means
you’ve often recalibrated your brain to anticipate 2 Super use how people react. Psychologically, this can be incredibly helpful to your lifecycle counterparts.
No matter where you start, you never know which small actions can make a world of collective difference.
