Face a new project for a client or for our own brands ( MMD , La Cultura del Marketing , DMD or Wind Up ), and we analyze their Social Media Strategy in depth, social network by social network, metric by metric and conversion by conversion, we have confirmed that professional management of a brand’s Facebook fan page is one of the most effective and profitable social media tools for a digital marketing action plan.
Ahead of ourselves and go step step
We are going to explain how to create a Facebook page from scratch for your business. It is very simple and we have very good content in the digital world, since it is a very contested keyword.
The article I will give you some examples
Very good posts to complement the information we give you here.
A Facebook fan page for a company is nothing more than a page with a professional profile that you open with the aim of establishing a new communication channel. Digital and direct communication with your potential target audience.
You must find your buyer persona among the 1.1 billion Facebook users. Find them in order to attract them, attracting them with attractive content and actions. Direct them to visit your site, convert, build loyalty and get prescribers and true fans of your brand.
The rest the same as your personal
Profile wall but with some restrictions and many possibilities that you should be aware of.
What really matters to me is that you consider what you want it for, why you are going to open it, what you are going to say, if your client is on Facebook… in short:
How and why integrating it into your digital marketing strategy and your social media strategy is where the key will be between the success of your Facebook company page or its failure.
A Facebook fan page should have
A fan page or Facebook fan page or fanpage or whatever we want to call it, has to comply with a minimum professional methodology for it to start being effective.
So the first thing we have to do is:
Establish communication and marketing objectives.
– Design a quality content plan aimed at conversion and my target audience.
– Launch previously planned segmented commercial and promotional actions (contests, gamification and commercial offers).
– Complement the actions with Facebook Ads or advertising campaigns on Facebook.
All these steps will help us achieve the digital marketing objectives set and will make our fan page profitable.
Create a professional Facebook fan page
The answer is very simple, as long as you work professionally, because:
It drives qualified traffic to our website or e-commerce in the different phases of our conversion funnel. From the awareness or acquisition phase to drive new visitors to the brand home page to driving visitors to the consideration or conversion phase where the potential client is led directly to the commercial offer of my product.
Generate direct social sales or social selling :
I can guarantee that anyone who says you can’t sell from Facebook is lying. Social sales exist and are generated by orienting my Facebook social profile towards sales. By launching common-sense contests. By launching new product collections. With good content and spectacular photos. By launching studied and segmented promotions and offers.
Brand awareness and positioning : finally, the fan page is a very powerful tool for brand reputation. It helps us to create a high-value community and therefore to position our brand, gain awareness and ultimately become relevant in our sector or market.
Tips for your brand’s Facebook fan page
With everything we have seen, all that is left is for you to take note of these practical tips taken from our experience to relaunch your fan page or start your Facebook fan page from scratch.
1. Define your target audience well: it may seem obvious, but we find fan pages with communities of thousands and thousands of “likes” that have very low levels of engagement, which generate very little web traffic and therefore have non-existent conversion rates.
2. The importance of the buyer persona:
you have to take into account 3 types of audience: those who already follow you, your ideal audience or buyer persona and those who actually buy. So that all your actions, “like” campaigns or content are focused on the right audience.
3. Facebook content is key: not everything is worth it, analyze your competitors and extract the content lines they work with. Ask your potential audience what type of content they consume. Use SEO tools like Semrush and find the most sought-after content in your sector…
With all this information, create your editorial content calendar: talk about the brand, the organization, the sector, the market, tips and tricks, studies and research…
It definitely adds value!
4. Don’t forget the visual part: images and videos are key to finding that competitive advantage and differential value from the rest of your competitors. Generate interesting video content. Establish a style line for the images that is in line with your digital marketing strategy, with the values and positioning of your brand.
Advertisers collect all the content collected from licensed websites and promote their products/services to increase sales – as UserEngage advertising database (on one hand we collect advertising database all potential user data under one window, on the other hand quality trumps advertising database to provide you with business leads). We have also updated our library, we mentioned earlier that the clock of our customer phone number 79 works 24 hours, all the content will be reflected in our library and you can use it to promote your business.
5. Facebook is not Instagram and Instagram is not Facebook, they are two different channels, with different audiences, different content and different brand positioning.
6. Generate dialogue, conversation and the famous engagement will start to grow. Walls are places to launch contests, to play games, to launch surveys and ask questions, to serve customer.
7. Establish a frequency appropriate
to your community’s consumption. Analyze when they consume your content, what day of the week and at what time. This way you can personalize your posts and make them more effective.
Extra tricks for your Facebook fan page
8. Always post and schedule from Facebook’s scheduling tool. I don’t know why but Facebook likes it.
9. If you can upload videos directly to Facebook, the social network will give you more visibility. I don’t know why, but Facebook and Mark Zuckerberg also like this ;-p
10. When you launch a post, let organic traffic grow before promoting it, otherwise you will progressively lose natural reach.
11. Configure the Facebook pixel correctly to measure conversions. Otherwise, your campaigns will be less effective.
12. Measure, measure, measure. Not grow your small business successfully with accountant in central coast only with Facebook Insights, but with Google Analytics and its URL converter for campaigns or with Bitly or Buffer…with whatever you want, but measure. Measure again, analyze, draw conclusions and make good decisions.
From the Facebook page
More information on how to create a Facebook fan page for companies
We recommend you read articles b2c lead where you can find out how to create a Facebook fan page for companies, which are very popular in the blogosphere today. If not, go straight to the main source, Facebook: Marketing on Facebook begins with a page.
