It only takes a quick analysis of the digital world to realize that the most important factor that still prevails is the tricks volume of the community of followers versus quality followers on Social Networks.
There is a key question that continues to float in the air:
It seems that the more followers the more credible they are. The greater their brand reputation. They have more power to make universal statements and, why not say it, between all of us, people and brands, we end up turning them into “influencers”. Influencers who quickly start giving conferences, getting paid by brands and teaching.
How far are we going to go in this meaningless bubble of air?
Then what happens is that smoke castles are built in the air
Otherwise, what do you think of an account that has 400,000 followers but still has a low level of engagement? Few likes or favorites and few shares and comments.
Does it inspire confidence?
Does anyone know the ROI that Fanta has generated from the recent campaign with the famous YouTuber Rubius? Has it sold more cans of soft drink to the selected target? Has its brand image been reinforced?
As digital marketing and social media professionals, we must create audiences of quality followers on Social Networks. People who are in line with the target set by the company brand or personal brand. People who connect with people and help us meet the annual set.
In this post you will find 10 tricks applicable to any social network you manage.
What we mean by quality followers on Social Networks
When we talk about quality we always think of an ambiguous term associated with ISO standards and audits but this is not the case, in this case we have it very easy.
Quality followers on social networks means having an active community that shares, recommends, prescribes, comments and ends up converting on our site.
That simple and that complex.
I have encountered many clients and brands in my professional career that have not taken care of their community and:
- They were unaware of the level of participation of their followers.
- It does not measure the social traffic derived to your website.
- I didn’t know how many direct and indirect conversions came from their social networks.
How to get quality followers on social media
Below we give you 8 tips or actions that you must implement to create a quality social media community.
But before we start please answer these 2 questions:
– Define your target or target audience in detail.
– Select and choose which social network you have to be on and how your brand should be present.
Advantages of having quality followers
The advantages are enormous:
- A more active community of followers that interacts by adding value. This will generate greater dynamism in our social media profiles: more favorites, more likes, more comments, more mentions…
- We will have followers who will actually read the content we publish. Surprising, right? Less and less people read it. This will lead to the content being shared more often and the number of recommendations increasing.
- Do you believe in? Well, it exists. With a community of quality followers on Social Networks, sales or conversions will end up coming because the level of affinity is much higher. The products or services fit perfectly.
And now let’s get down to business and start with today’s tricks!!!!
Tip 1: Analyze your competitors’ community of quality followers on social networks
As has always been the case in traditional marketing, it is now time to That is, to analyze the community of followers on social networks that your direct competition has.
Study which profiles are really interesting and start following them. This way, your community will grow with similar and qualified profiles.
At this point, set your own criteria :
– That they have well-defined profiles with a photograph, real biography, keywords….
– That the content you share and talk about is similar to ours.
– Set a minimum audience per profile: how many people you follow and how many people follow you.
For example, I will filter and those followers with less than 100 people in their community will not be followed.
– How many daily posts do you publish?
– Minimum number of shares, comments, favorites, likes….
Tip 2: Generate high-value and impact content on Social Networks
Once we have defined who our target is, it is extremely important to define which social networks we want to be on and how we are going to be there to define our strategic content lines.
Here you must:
– Establish interesting content for your audience.
– Talk about what you really know, what you are an expert in.
– Provide innovative solutions, give your point of view, draw conclusions or argue your position. In short, give more than your competitors.
– Analyze the tastes and preferences of your target audience to launch cross-cutting themes of fashion, health, marketing or culture.
Tip 3: Be the driving force to create greater engagement on social media
At this point, what can I say? It is fashionable and every digital marketing professional must generate on social networks.
What does this mean? Well, that we receive responses, movements, that we have an active wall or timeline.
To do this:
– Generates interesting debates.
– Launch contests and promotions.
– Conduct surveys to find out about your audience on social media.
– Create content groups.
– Engage in dialogue and respond to problems.
Tip 4: Choose who to follow and who not to follow on social networks
The process of getting quality followers on social media is not unidirectional and requires that we establish a firm and coherent criterion in line with the established social media strategy.
We must NOT continue for the sake of continuing, nor continue so that others may follow us!!!
This is very important because there are still massive actions of following profiles or followers guided by the impulse of if someone follows me I follow him and if he doesn’t follow me I stop following him.
It’s ridiculous.
Follow your professional criteria and if you are interested in following a profile and they don’t follow you but they provide you with value, publish relevant content, have very interesting profiles in their community… let your community grow naturally.
Tip 5: Connect with influencers in your sector on social media
In social media and in the digital world, everything depends on us. We cannot forget that social media is an active and living space of conversation, relationships, dialogue, synergies…
It is necessary to identify who are the most relevant influencers in our sector or market niche. And above all, which ones DO connect with our brand image, with our content line and therefore their community is more likely to connect with them.
At this point, be natural, follow him, share interesting content, add value with comments to generate visibility and finally connect with him via private message or email.
Tip 6: Take care of and maintain your quality followers on Social Networks.
It doesn’t end there, our community of followers is like a garden that needs to be taken care of, removing weeds.
We need to keep our community of followers healthy, that is, whether it’s Twitter or Facebook or Google Plus or Instagram, it’s worth analyzing which followers are inactive, which ones publish content that has nothing to do with our content strategy, or which ones we follow but aren’t really worth
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Tip 7: Rich content formats for social networks
It is not only about being original but also about presenting content in a creative way.
Text or an animated gif are no longer enough. You have to get your act together and enter the visual world: infographics, videos, podcasts or webinars.
How we communicate and through which channel is critical in the digital world and even more acute on social media.
Tip 8: A little boost with Social Ads
We have advertising tools or Social Ads that will help us launch communications or promote publications to impact our target audience.
Facebook Insights, Twitter Analytics or Adwords are tools that provide us with very interesting why the indian rupee is continuously falling down 2018 segmentation data: age, sex, profession, geolocation, their profiles… if we segment well we can launch inbound marketing campaigns that attract new followers.
Tip 9: Measure, analyze and parameterize your social media followers
Virtually all the main social networks b2c lead provide us with data or basic metrics to analyse the level of interaction of our community, socio-demographic profile, geolocation, most shared conten.
